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  Gawker Media Expands Adverblogging  
Posted 2004-10-05 by Tony Walsh
The Gawker Media blog network has launched three new blogs that obliterate the line between advertising and content, reports ClickZ News. Earlier this year, Gawker hawked Nike product in the adverblog "Art of Speed." Now they're workin' it for Audi in the adblog "Jalopnik," and Second Life (and others) in "Kotaku." Think infomercial in blog format. Sound interesting? I thought so.

Interestingly, this is Second Life's second venture in marketing-related blogging. Linden Lab, owners of Second Life, already have New World Notes under their belt, penned by talented (and paid) blogger Wagner James Au. Additionally, a slew of SL-related blogs (including mine) have been linked from the official Second Life site as well as New World Notes.
  Weblogging Won’t Make You Rich  
Posted 2004-09-13 by Tony Walsh
Blogs might be creeping into the mainstream vocabulary, but that doesn't mean they're a viable money-making platform. Yahoo News carries this AP story that may tell you what you already know: If you're not blogging for the love of it, don't bother blogging at all.
  Jim Munroe’s Blog of Unspeakable Evil  
Posted 2004-08-09 by Tony Walsh
Toronto-based novellist Jim Munroe [clickback] has launched his new book An Opening Act of Unspeakable Evil to greedy fans, making over $1000CDN in orders in a single day. The main character in Munroe's latest work keeps a blog. The book is comprised of blog entries. Munroe has begun to fill out with these entries, and will post one daily until the entire book is online. A happy marriage of print and online media!
  Art of Noise  
Posted 2004-06-04 by Tony Walsh
Take Gawker's blog cred and lend it to Nike. The result: "Art of Speed," a "teamup between Nike and Gawker Media," covering such Nike-themed topics as "Creating 3-D Visualizations for the Web," and "An Interview with Adam Levite."

Adblogging explosion and related media frenzy soon to follow.
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