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  Guest Check  
 
 
Posted 2008-04-25 by Tony Walsh
 
 
     
 
I meant to post this last month during SXSW, but life got in the way:



Geneviève Cardin of Baroblik handed the above Guest Check to me after one of my two gaming panels, and I thought I'd post it for interested readers. I don't hear much about Alternate Reality Games and related interactives going on in non-English languages. Cardin is a French Canadian working on some interesting projects--right now, she's doing a billingual (English/French) ARG known as The Rivard Project. She permitted me to keep her email address in the above photo, and she's looking for ARG-makers in the Montreal area, so drop her a line if you can help.

For those without graphics support, here's a list of Cardin's projects:
 
     
 
   
 
  4 comments  
  Alternate Reality Band:  ‘The All-For-Nots’  
 
 
Posted 2008-03-14 by Tony Walsh
 
 
     
 
While in Austin for SXSW, I caught the launch of The All-For-Nots, described by BuzzFeed as "a new web comedy about a fictional indie rock band," except that what I saw on stage was just a band--the comedy occurs offstage, apparently. As explained by a friend of mine at the event, the band's scripted between-gig antics are shot for webisodes, which you can check out on the band's official web site. Not entirely clear on the target demographic for this--I'm going to guess 12 - 24 year-olds (the project is going after both MySpace and Bebo users, which seems around that age range).

I suppose what I saw on stage was a salad comprised of alternate reality bands like The Monkees, Josie and the Pussycats, Jem and the Holograms, and Spinal Tap--a pref-fab band appealing to your love of music (if you like derivative indie-rock), comedy (via webisodes rather than on-stage), and presumably to your wallet as well (merch? albums?).

I kept waiting for something crazy to happen during the band's energetic set, but no. What would have been cool is for them to fire their drummer on stage... anything involving fire, actually. Oh well, will keep my eye on this project, maybe it'll blossom.
 
     
 
   
 
  0 comments  
  SXSW 2008 Notes:  Jane McGonigal’s Keynote  
 
 
Posted 2008-03-11 by Tony Walsh
 
 
     
 
Rough notes liveblogged from Jane McGonigal's keynote presentation at SXSW...

The Lost Ring has been in pay for a week, there are already over 100 screen grabs from the game trailer posted to flickr.

We need more alternate realities... the real world needs to be redesigned as a game...

Slide: "A game designer's perspective on the future of happiness"

Research around the subject of happiness... the science of happiness... we've started to see a backlash after a period of happiness study... one area of study looks specifically at what makes us happy and function well... it's been all over the popular press...

There's an amazing parallel between what makes us happy and the core tenets of game design...


Continue reading: SXSW 2008 Notes:  Jane McGonigal’s Keynote
 
     
 
   
 
  2 comments  
  SXSWi Reminder: ‘What Can the Video Games Industry Learn From ARGs?’  
 
 
Posted 2008-03-10 by Tony Walsh
 
 
     
 
As previously threatened, I'll be kicking off a conversation today at SXSW about how the video games industry might pick up a few useful tips from Alternate Reality Games. The conversation takes place between 3:30pm and 4:30pm in Ballroom E. I'll be joined by Steve Peters of 42 Entertainment, probably Dan Hon of Six to Start, and whoever else wishes to drop in.

The idea for this so-called "Core Conversation" was pitched months ago, so I hope to freshen and expand the topic by identifying some areas in which video games have already adopted ideas and mechanics made popular by ARGs. Looking forward to the chat, hope you can make it.
 
     
 
   
 
  0 comments  
  SXSWi 2008 Notes:  Stories, Games and Your Brand  
 
 
Posted 2008-03-09 by Tony Walsh
 
 
     
 
Liveblogged from SXSWi in Austin, my rough notes from the panel "SXSW 2008 Notes: Stories, Games, and Your Brand."

Dan Hon case study: Cloverfield.
-- More people heard of the marketing than saw the movie (based on informal audience survey)

Rachel Clarke case study: Honda.
-- Puzzles built into posters, web site, game play engages viewers, every time you play the game it takes you closer to the brand

Roo Reynolds case study: Perplex City.
-- PC had a nice collecting element, but a great backstory, bits of everything in it... in my work in virtual worlds, I've been disappointed to not experience this level of depth (although VWs are good at turning people into participants)...

Continue reading: SXSWi 2008 Notes:  Stories, Games and Your Brand
 
     
 
   
 
  0 comments  
  SXSWi: ‘Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs’  
 
 
Posted 2008-03-09 by Tony Walsh
 
 
     
 
Thanks to Dee Cook and Dan Hon of Six to Start for joining me yesterday on a last-minute SXSWi panel entitled "Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs."

We chatted about how ARGs and video games relate, and how these two game-forms might learn from each other. There were at least 60 people in attendance, many of whom were probably expecting the original panel "ARGs: The Future of Entertainment." Given that we only lost a few people during our panel, and given the number of eyeballs focused on the panelists, I think it was a success. Attendees joined in the discussion during and after the panel--I'm hosting a follow-up conversation on Monday at 3:30pm if anyone at the conference is interested in further conversation about ARGs and video games.
 
     
 
   
 
  1 comments  
  Someone Spent Twenty-Five Bucks On This Post  
 
 
Posted 2008-03-04 by Tony Walsh
 
 
     
 
Some poor bastard paid twenty-five bucks to send me a very nicely-produced clue-package for an Alternate Reality Game, presuming I have time to unravel a ball of yarn. Guess what: I don't. Lucky for you, Despoiler already did. I got the exact same package*, so just hop on over there to view the contents.

Dear Mystery-Package Sender,
You missed on three counts.
1) I'm busy running my own company, and don't have time to play your game.
2) I don't pick up my mail as regularly as you imagine I might.
3) I don't publish a news outlet for ARG-related matters. These days, I barely publish at all. So I'm not exactly worth approaching.

Additionally, I got an email from the makers of the game yesterday that almost ended up in my Spam folder, and was ultimately a wasted effort. I didn't care to rummage through the email contents. There's a link to a video there. I didn't check it out.

Clearly, Mystery-Package Sender is shooting in the dark--I wonder who else might have been targeted. Despite my indifference to their game, they still got free buzz out of me. Twenty-five bucks well spent, I guess.

* Update: Ok, looks like my photos aren't the same. All the more tragic I don't have time to scan and post them.
 
     
 
   
 
  5 comments  
  For The Record:  Walsh on Writing Alternate Realities  
 
 
Posted 2008-02-29 by Tony Walsh
 
 
     
 
The Austin Chronicle published an article about games and storytelling today, written by Joey Seiler, frequent contributor to Virtual World News. I'm quoted in the article, and while I won't go so far as to say the quote was out of context, it doesn't reflect what I would have said given the context the quote now appears in.

In the article, I talk briefly about extending the Halo game universe across multiple media, but neither I or the article mentions the groundbreaking Halo Alternate Reality Game known as "I Love Bees." As an ARG writer and designer on the award-winning Fallen and Regenesis games, I am well aware of this precedent, I just didn't think to mention it in the interview, although it was obliquely referenced.

My interview, in its original context as an email thread, follows for the record.

Continue reading: For The Record:  Walsh on Writing Alternate Realities
 
     
 
   
 
  0 comments  
  Games and Moving Pictures:  Quick Links for 2008-02-03  
 
 
Posted 2008-02-03 by Tony Walsh
 
 
     
 
 
     
 
   
 
  0 comments  
  Quick Links for 2007-11-14  
 
 
Posted 2007-11-14 by Tony Walsh
 
 
     
 
 
     
 
   
 
  0 comments  
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Clickable Conversation
5224 comments
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


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