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  ‘Fallen Alternate Reality Game’ Wins Primetime Emmy Award  
 
 
Posted 2007-09-11 by Tony Walsh
 
 
     
 
Congratulations to Xenophile Media for their Primetime Emmy Award for "Outstanding Creative Achievement in Interactive Television" in recognition of the Fallen Alternate Reality Game. Designed and created with Matt Wolf of Double Twenty Productions, the game was an intensive promotion and tie-in to the ABC Family TV movie Fallen which aired last summer. As part of the Xenophile team, I played a critical writing and design role on the game. Because there's a press release out already, I can finally talk publicly about some participation numbers: 2.8 million visitors to the game's web site, and 250,000 players. Nice!

This is the second major award the game has received this year, and the second Emmy award for Xenophile's lauded alternate reality games. Thanks, Xenophile, for inviting me to write stories and develop game-play on these projects. I love my work.
 
     
 
   
 
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  What Can Video Games Learn From Alternate Reality Games?  
 
 
Posted 2007-09-07 by Tony Walsh
 
 
     
 
What can the video game industry learn from Alternate Reality Games? Lots, I wager. And so I put together a SXSW panel proposal on the topic. The challenge now, aside from getting people to vote the panel into existence, is finding a particular kind of ARG expert (could be designers, producers, community leaders) who has an informed opinion about improving the way video games are made, distributed, marketed, and played. I've already sent a few notes out to the usual suspects, but I figured I'd cast a wider net by posting a call-out here. Never know who you're going to catch.

Drop me a line [tony at secretlair dot com] if you'd like to be added to the list of prospective panelists (looking for about 4 people on the panel), or if you have any specific questions about the panel thanks!
 
     
 
   
 
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  Vote For These SXSW Panels  
 
 
Posted 2007-09-06 by Tony Walsh
 
 
     
 
I've got a few panel proposals brewing for South by Southwest 2008. If Alternate Reality Games, intriguing game documentaries, or homebrew on the Wii strike your fancy, don't just sign up and vote--get the word out!

Also check out panel proposals by Mark Wallace, Wagner James Au, Susan Wu and Justin Hall. There are 29 gaming-related panels proposed for next year, so make sure you help out by picking the ones you're interested in.

I've been on and/or organized panels at SXSW for the last 3 years, and am particularly pleased to be re-joining the conference's "Screenburn" gaming festival as an advisory board member in 2008. SXSW is a great place to meet people from different (sometimes wildly different) professional disciplines, and Austin is a friendly, fun city to spend time in. Looking forward to going again, hope to see you there.
 
     
 
   
 
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  links for 2007-08-26  
 
 
Posted 2007-08-26 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  A Few Cross-Media Pies I’ve Had A Finger In  
 
 
Posted 2007-08-25 by Tony Walsh
 
 
     
 
I'm not always able to talk about projects I've been involved with, so when I get approval from clients (which, thankfully, is most of the time), I'm not shy about highlighting some of the outstanding initiatives I've worked on:

1) The Fallen Alternate Reality Game (a.k.a. "Ocular Effect"), to which I contributed story writing and game design (for Xenophile Media with Double Twenty Productions), was nominated for an Interactive TV Emmy Award earlier this month. Earlier this year, the project won a SXSW Web Award.

2) Thursday's Fictions In Second Life launched last month, a project by The Physical TV Company I was briefly involved with earlier this year in Tasmania. Gary Hayes of the Project Factory worked with the team after Tas and co-developed quite a wild-looking environment for the virtual world, involving elements of the Thursday's Fictions book and film. Some really creative effects were used for this, and Gary's posted a meditative YouTube walkthrough for your viewing pleasure.

3) Metaversatility has launched its cross-media game for upcoming movie The Nines. The game touches the web, Second Life and will bleed over into physical space as well. I'm happy to have been involved (even if very briefly) during the conception stages as a design consultant. The game has already made a few headlines, most notably at Variety online.

Hopefully I'll get clearance in the next month or so to discuss a few other fun cross-media projects recently-concluded and ongoing.
 
     
 
   
 
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  links for 2007-08-16  
 
 
Posted 2007-08-16 by Tony Walsh
 
 
     
 
 
     
 
   
 
  1 comments  
  links for 2007-08-07  
 
 
Posted 2007-08-07 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  links for 2007-07-30  
 
 
Posted 2007-07-30 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  ARG Netcast: The Buzz  
 
 
Posted 2007-07-26 by Tony Walsh
 
 
     
 
I'm a guest panelist on the latest ARG Netcast, entitled "The Buzz," joining ARGNet publisher Jonathan Waite, Unfiction owner Sean C. Stacey, and ARGNet writer Celina Beach in a chat about ARG-related buzz and viral marketing. Thanks for having me, folks, it was a fun conversation.

One particular angle of conversation covered the concept of Chaotic Fiction, which Sean C. Stacey wrote about last year and helps to provide a framework for discussing and designing ARG-style games by identifying the degrees of Authorship, Rules, and Coherence in a given work. I had forgotten about all this until the Netcast, so it was great to get a refresher on the subject.
 
     
 
   
 
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  links for 2007-07-16  
 
 
Posted 2007-07-16 by Tony Walsh
 
 
     
 
 
     
 
   
 
  2 comments  
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


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