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  SXSWi 2008 Notes:  Stories, Games and Your Brand  
 
 
Posted 2008-03-09 by Tony Walsh
 
 
     
 
Liveblogged from SXSWi in Austin, my rough notes from the panel "SXSW 2008 Notes: Stories, Games, and Your Brand."

Dan Hon case study: Cloverfield.
-- More people heard of the marketing than saw the movie (based on informal audience survey)

Rachel Clarke case study: Honda.
-- Puzzles built into posters, web site, game play engages viewers, every time you play the game it takes you closer to the brand

Roo Reynolds case study: Perplex City.
-- PC had a nice collecting element, but a great backstory, bits of everything in it... in my work in virtual worlds, I've been disappointed to not experience this level of depth (although VWs are good at turning people into participants)...

Continue reading: SXSWi 2008 Notes:  Stories, Games and Your Brand
 
     
 
   
 
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  Games, Work, Play, And Collaboration:  Quick Links for 2008-02-04  
 
 
Posted 2008-02-04 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  Games, Values, and Learning  
 
 
Posted 2008-01-07 by Tony Walsh
 
 
     
 
If games are good teachers, what do/could/should games teach? Here's a quick dump of topical links relating to this theme:
 
     
 
   
 
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  2008 Producers Institute At BAVC  
 
 
Posted 2007-12-18 by Tony Walsh
 
 
     
 
Applications are due February 1, 2008, for next year's Producers Institute for New Media Technologies, a 10-day program designed to give eight teams of documentary-makers a taste of new media, gaming, and cross-platform possibilities. Hosted and organized by the Bay Area Video Coalition (BAVC) in San Francisco, the Producer's Institute is intense, energetic, and highly productive. The program runs May 30 - June 8: For complete information, or to submit an on-line application, please go to: bavc.org/producersinstitute.

I was a mentor at the 2007 Institute (held earlier this year), and thoroughly enjoyed working both with BAVC and the invited documentarians. It was a fantastic opportunity to teach, learn, and cross-pollinate, and I'm sure the 2008 event will offer more the same.
 
     
 
   
 
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  Toronto Joins ‘Half-Life 2’ Conflict  
 
 
Posted 2007-11-09 by Tony Walsh
 
 
     
 
Canada's largest city becomes the backdrop for an alien invasion in City 7: Toronto Conflict, an unofficial expansion to the Half-Life 2 story created by a team of George Brown College students lead by instructor Sean Guadron. The initiative was the first thesis project of the College's postgraduate Game Design program (in which I teach several courses), now in its third academic year.

City 7: Toronto Conflict puts the player in Gordon Freeman's well-worn boots as he teleports unexpectedly into Mel Lastman square, raining carnage upon a variety of other well-known Toronto landmarks, all recreated faithfully by the students, who spent months taking photos of the city, mapping game levels based on real locations, and making detailed models including recognizable street furniture. The project also involved a scripted storyline and original voice acting.

The expansion has enjoyed more success than its creators hoped for, getting published via DVD in PC Games and PC Action magazines in Europe, and written up on a variety of web sites, including GameSpy, which recommended the student-made project as an alternative to the official Half-Life 2 expansion pack. Personally, I found the landmark recreations to be very impressive--anyone familiar with the city is bound to agree. Congratulations to the team on the recognition they've received.
 
     
 
   
 
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  Quick Links for 2007-11-02  
 
 
Posted 2007-11-02 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  Show Me A Game Sketch!  
 
 
Posted 2007-10-01 by Tony Walsh
 
 
     
 
A reader recently asked me where he could find examples of game sketching, a technique for rapid real-time game play design spearheaded by John Buchanan which I wrote about earlier this year. Coincidentally, last week I discussed game sketching with a class I teach, but had a hard time finding useful videos of the process in action.

I'm still not sure where to find demonstrations of exactly the process and tool-set Buchanan uses, but I can offer readers the Game Sketching web site and a link to a few YouTube videos which I think capture an iota of the spirit behind the sketching idea: 1, 2, 3, 4. The videos generally feature canned (and sometimes polished) game demos, prototypes, or tests, and shouldn't be mistaken for the raw immediacy and dynamism of "proper" Game Sketching.

Buchanan described sketching as a tool last month in a BBC Digital Planet interview, but I see it as more of a process (having participated in a Buchanan-lead sketching session myself). Tools be damned, I'll sketch game-play with hand-puppets if I have to.
 
     
 
   
 
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  links for 2007-09-26  
 
 
Posted 2007-09-26 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  links for 2007-09-17  
 
 
Posted 2007-09-17 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  links for 2007-09-06  
 
 
Posted 2007-09-06 by Tony Walsh
 
 
     
 
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


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