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  Recommended Reading: ‘The Entrepreneur’s Guide to Second Life’  
 
 
Posted 2007-12-12 by Tony Walsh
 
 
     
 
Recommended Reading: ‘The Entrepreneur’s Guide to Second Life’
Last year, I started up a business in Second Life with only one plan in mind: put as little effort as possible into it. As a result, I sell a few virtual radioactive barrels, voodoo masks, and magic books for the equivalent of real-world pocket-change each month--if you don't factor in the six dollars in land-rental fees I pay out monthly. If an utterly half-assed Second Life entrepreneur like myself can offset his virtual-world expenses simply by shoveling a pile of shoddy goods into the insatiable maw of the fledgling metaverse, imagine what a well-informed businessperson could accomplish.

Technology writer and acquaintance Daniel Terdiman has authored an indispensable book for those wishing to plan, launch, and maintain their own Second Life business schemes. Entitled The Entrepreneur's Guide to Second Life, it stands as a comprehensive examination of Second Life business basics, largely based on the input of selected residents of the virtual world. The Guide speaks in a language even Second Life newbies can understand, and offers practical solutions to common commerce challenges. Thankfully, Daniel hasn't penned a "get rich quick" manuscript, but rather offers a balanced look at what goes in to making real money from in-world entrepreneurship--in short, a hell of a lot of work.

It was only a year ago that a reported 3,000 SL residents were earning at least $20k USD annually in-world. Since then, Second Life's population has skyrocketed, so it's probable a lot more people are making decent money off the virtual world. Not me, though. I'm happy with my pocket-change, thanks.
 
     
 
   
 
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  Quick Links for 2007-12-12  
 
 
Posted 2007-12-12 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  Are MMOs Killing The Planet?  
 
 
Posted 2007-12-04 by Tony Walsh
 
 
     
 
Are massively multiplayer online games (MMOs) killing the planet? A report released by environmental group Global Action Plan suggests that computer servers, such as those which are used for online games, have a hefty carbon footprint. In a summary of its report, the group says
  • A medium-sized server has a similar carbon footprint to an SUV achieving 15 miles to the gallon. Servers also require as much energy to cool them as they directly consume.
  • 1,000 PCs left on 24/7 without any power save settings activated will consume up to £70,000 of electricity per year...
Massive online games require massive server facilities--imagine, for example, how many always-on servers World of Warcraft must be running with over 9 million players around the world.

Given that MMOs are growing in popularity, it seems likely that an increasing number of servers will be needed to run the games. One can only hope that the efficiency (quality) of servers will somehow increase more quickly than the quantity of servers required. Because even if quality servers maintain today's levels, we're not doing the planet any favors by playing MMOs. We need to reduce gaming's ecological footprint.

Continue reading: Are MMOs Killing The Planet?
 
     
 
   
 
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  Evil Video Streams Threaten ‘Second Life’ Cashflow: Report  
 
 
Posted 2007-12-01 by Tony Walsh
 
 
     
 
Linden Lab has warned users of Second Life that QuickTime-based video streams may be used to "crash or exploit" Second Life's client software. The Mercury News paints a more sinister picture, alerting us that "security researchers have found a flaw in Second Life virtual world [sic] that allows them to strip a user’s character of all of its in-world money."

Since Second Life currency is easily converted to American dollars, there's a real risk here: Users of the virtual world may have dozens to hundreds to thousands of "Linden Dollars" on hand at any time. In the past 24 hours, the equivalent of about $1.5M USD has flowed through the system. So how to avoid getting robbed? Linden Lab's advice is for users to turn off video streaming, despite the company's ability to turn off streaming for all users across the virtual world until Apple fixes QuickTime. This strategy is reactive in my view, as Linden Lab plans only to act if it discovers a malicious stream. Affected users will receive "appropriate assistance," whatever that means.
 
     
 
   
 
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  Quick Links for 2007-11-28  
 
 
Posted 2007-11-28 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  Quick Links for 2007-11-22  
 
 
Posted 2007-11-22 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  ‘Warcraft’ Ads Mainstream The MMO  
 
 
Posted 2007-11-21 by Tony Walsh
 
 
     
 
Blizzard has released a pair of comedic World of Warcraft commercials, destined for (presumably American) national TV, featuring William Shatner's alter ego as a Shaman and Mr. T's alter ego as a "Mohawk" Night Elf. The game is already no stranger to television, having been referenced in an episode of game show Jeopardy in 2005, featured in an episode of South Park last year and in a recent Toyota ad.

I see Blizzard's new ads as a confirmation of the mainstreaming of World of Warcraft specifically, and of MMOs in general: If pop culture icons are living in virtual worlds, anyone can. Granted, Shatner and Mr. T might not carry the cool-factor-style endorsement younger stars provide, but as more celebrity gamers come out of the closet (regardless of whether they're for real or paid poseurs), MMO lifestyles are going to gain increasing social acceptance.

In another few years, having an avatar alter ego is simply going to be a fact of life, facilitated in part by the future domination of the "free to play" MMO model. As a result, avatar support services will become more visible, from in-world makeovers; parents grinding for their kids; and the usual power-leveling / gold farming / gray-market virtual trading businesses.
 
     
 
   
 
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  ‘Habbo’ Heist Leads To Arrest  
 
 
Posted 2007-11-14 by Tony Walsh
 
 
     
 
The Beeb reports that a 17 year-old Dutch teen stands accused of stealing 4,000 euros worth of Habbo Hotel virtual furniture, with 5 other teens allegedly moving the stolen virtual goods into their own Habbo rooms. I can't help but laugh at these witless kids, who would apparently rather steal furniture than give out virtual hand-jobs. Everyone knows furni-whores get theirs for free.
 
     
 
   
 
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  Quick Links for 2007-11-14  
 
 
Posted 2007-11-14 by Tony Walsh
 
 
     
 
 
     
 
   
 
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  Limited Response To ‘Numb3rs’ ARG Episode?  
 
 
Posted 2007-11-13 by Tony Walsh
 
 
     
 
An episode of the CBS TV show Numb3rs last week, which depicted a sort of Alternate Reality Game, has received fairly good reviews from a few key sources. Steve Peters (42 Entertainment) wrote that the episode was "great fun to watch," noting the game genre's mention in mainstream entertainment was a historic first. Raph Koster (Areae) grumbled that the game portrayed in the show looked more intriguing than real ones, but conceded that the show writers "got surprisingly more right than [...] wrong." The genre's top news source, ARGNet, reported that the show received "generally positive reactions" and pointed out that an actual (non-televised) ARG seems to have been launched in support of Numb3rs and the CBS suite of web sites.

Aside from a handful gaming insiders and TV sites, my impression (based on a cursory web search today) is that the Numb3rs ARG episode doesn't seem to have generated widespread discussion. Perhaps this will begin to change, given ARGNet's discovery that an ARG-like game in support of the show is unfolding. CBS has been creeping into cross-media territory lately, investing in metaverse developers The Electric Sheep Company last February, and producing a recent episode of CSI:NY crossing over into the virtual world Second Life. The success of that crossover seems tame at best--with the show's presence in Second Life trimmed down by a reported 93% barely a week after launch.
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


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