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  100% Accurate Fraud-Detection  
 
 
Posted 2005-04-15 by Tony Walsh
 
 
     
 
I've seen a lot of bold statements by companies over the years, but this one takes the cake. American firm Cyveillance, in a March 2, 2005 press release, seems to indicate that their automated fraud and brand-abuse detectors are foolproof: "If a brand is being misused or misrepresented anywhere on the Internet, in text or image-based formats, this new Cyveillance capability will rout it out and identify it." [Emphasis mine]

Now, I'm no lawyer. But it appears to my untrained eye that Cyveillance is making some rather bold assertations here. The language indicates there is a 100% success rate in finding 100% of the fraud, brand-abuse, and other such corporate no-nos scoured from 100% of the internet. No caveats. No false-positives. No chance of failure.

It seems a bit absurd that a company could be so assertive about their capabilities, considering:
  • Satire (which could be mistaken for brand-abuse) is (generally) legal (for now), and using brands in an editorial context is also (generally) legal (for now).
  • Not even Google and Yahoo! are capable of scouring 100% of the internet.
  • Content on the internet is always in flux.
  • Software, hardware, and human beings are fallible.
 
     
 
   
 
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  2 Comments  
 
   
 
Comment posted by Tony Walsh
April 15, 2005 @ 5:44 pm
     
 
Ok, just for fun, I put an image of interest to Cyveillance somewhere on the internet accessible to the general public. The image is in a well-known, browser-readable format, and is also human-readable.

If Cyveillance can email me that image (without hacking any sites), I'll send them ten bucks and my public apologies for doubting them.
 
     
 
     
   
 
Comment posted by Tony Walsh
May 24, 2006 @ 12:02 pm
     
 
Over a year later, and Cyveillance hasn't notified me of the brand abuse I posted. I've just taken the image down, noting this here for posterity.
 
     
 
     
   
 
 
     
 
     
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