Clickable Culture   Official Research Blog of Phantom Compass
  AdSense For Games?  
Posted 2007-07-20 by Tony Walsh
Google AdSense is coming to games, according to notes Kim Pallister of Microsoft Casual Games jotted down during the Casual Connect conference. AdSense, in case you aren't aware, is Google's widespread ad-serving program, in use here at Clickable Culture and zillions of other blogs and web sites. It's easy to set up and can be quite profitable with enough clickthroughs.

I'm glad to hear that AdSense is coming to games. Hopefully the system will be as easy to implement as Google's traditional AdSense program--embedding code directly into Flash or Shockwave games would be ideal. One benefit of embedded ads is that it actually makes piracy of AdSense-equipped games profitable for the creator--the more exposure the game gets, the more potential revenue. AdSense inside games could also work well inside Facebook (although I've heard clickthroughs on Facebook are abysmal). Any way you slice it, the development is good for indie game-makers.
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Comment posted by John Trefry
June 28, 2008 @ 7:05 pm
It is interesting that the Google model of separating their organic search results from paying advertising is so successful. Let's see how that changes the landscape of gaming when AdSense is common to games!

Curious to understand how this will work?...
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