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  Advertar Wanted  
 
 
Posted 2006-09-20 by Tony Walsh
 
 
     
 
Ypulse has published an intriguing call-out on behalf of agency Fleishman-Hillard for the position of "Manager of Virtual World Avatar." The youth marketing role involves the use of what I've dubbed an "advertar," which is an avatar used primarily or exclusively for the purposes of advertising or marketing [update: Ren Reynolds says the term already existed]. The job description leaves me wanting more information:
  • "Manage an avatar in a virtual world on behalf of a corporate client" I'm guessing Second Life or There. The latter was recently used as the platform for MTV's Virtual Laguna Beach--no doubt there's a need for corporate avatars in that world.
  • "Interact with players, answering various questions and disseminating information." Holy euphamisms, Batman. Let's just call this "shilling" and be done with it. The big question here is whether the effort will be covert or overt.
  • "Sending email blasts to members." Because kids love the spam.
  • "Staying in continual contact with the Fleishman-Hillard team, providing updates and status reports." You are clearly a flying monkey. But what sort of data are you collecting?
This is quite a unique position, for which few people are actually qualified (just being a gamer or virtual-world resident isn't enough). In time, more positions like this will open up, and the number of qualified advertar-puppeteers will increase.
 
     
 
   
 
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  4 Comments  
 
   
 
Comment posted by Ren Reynolds
September 21, 2006 @ 4:08 am
     
 
"what I've dubbed an "advertar""

The term 'advertar' has been in use for some time now. I used it in this TN post back in Jan ' 04 (http://terranova.blogs.com/terra_nova/2004/01/syndicate_spons.html) and remember googling at that time and finding that there was already precedent. There is now even at least one compay based on the word: askadvatar.com.

ren
 
     
 
     
   
 
Comment posted by Tony Walsh
September 21, 2006 @ 8:11 am
     
 
Thanks for the correction, Ren. Always good to know about prior art :) I'd googled the "advertar" myself at the time I thought I came up with it, and hadn't seen it used the way I intended. If I google your spelling ("advatar"), I get your result. It seems likely I saw your comment on Terra Nova, filed it away in a dark corner of my brain, forgot about it, and then thought I'd invented it. It hadn't occurred to me at the time to try googling alternate spellings, but I should have known all the good ideas are already taken :)
 
     
 
     
   
 
Comment posted by lzimmer
September 21, 2006 @ 4:29 pm
     
 
Tony Walsh over at Clickable Culture has an amusing response to this career call for an “advertar-puppeteer.”

More at Business Communicators of Second Life
 
     
 
     
   
 
Comment posted by Tony Walsh
September 21, 2006 @ 4:37 pm
     
 
Thanks for the linkage, lzimmer-- feel free to send a trackback for this sort of thing in the future.
 
     
 
     
   
 
 
     
 
     
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