Clickable Culture   Official Research Blog of Phantom Compass
  Advertar Wanted  
Posted 2006-09-20 by Tony Walsh
Ypulse has published an intriguing call-out on behalf of agency Fleishman-Hillard for the position of "Manager of Virtual World Avatar." The youth marketing role involves the use of what I've dubbed an "advertar," which is an avatar used primarily or exclusively for the purposes of advertising or marketing [update: Ren Reynolds says the term already existed]. The job description leaves me wanting more information:
  • "Manage an avatar in a virtual world on behalf of a corporate client" I'm guessing Second Life or There. The latter was recently used as the platform for MTV's Virtual Laguna Beach--no doubt there's a need for corporate avatars in that world.
  • "Interact with players, answering various questions and disseminating information." Holy euphamisms, Batman. Let's just call this "shilling" and be done with it. The big question here is whether the effort will be covert or overt.
  • "Sending email blasts to members." Because kids love the spam.
  • "Staying in continual contact with the Fleishman-Hillard team, providing updates and status reports." You are clearly a flying monkey. But what sort of data are you collecting?
This is quite a unique position, for which few people are actually qualified (just being a gamer or virtual-world resident isn't enough). In time, more positions like this will open up, and the number of qualified advertar-puppeteers will increase.
  ... share via email digg bloglines fark reddit newsvine simpy blogmarks magnolia  
Comment posted by Ren Reynolds
September 21, 2006 @ 4:08 am
"what I've dubbed an "advertar""

The term 'advertar' has been in use for some time now. I used it in this TN post back in Jan ' 04 ( and remember googling at that time and finding that there was already precedent. There is now even at least one compay based on the word:

Comment posted by Tony Walsh
September 21, 2006 @ 8:11 am
Thanks for the correction, Ren. Always good to know about prior art :) I'd googled the "advertar" myself at the time I thought I came up with it, and hadn't seen it used the way I intended. If I google your spelling ("advatar"), I get your result. It seems likely I saw your comment on Terra Nova, filed it away in a dark corner of my brain, forgot about it, and then thought I'd invented it. It hadn't occurred to me at the time to try googling alternate spellings, but I should have known all the good ideas are already taken :)
Comment posted by lzimmer
September 21, 2006 @ 4:29 pm
Tony Walsh over at Clickable Culture has an amusing response to this career call for an “advertar-puppeteer.”

More at Business Communicators of Second Life
Comment posted by Tony Walsh
September 21, 2006 @ 4:37 pm
Thanks for the linkage, lzimmer-- feel free to send a trackback for this sort of thing in the future.
[ Detailed Search ]
Clickable Conversation
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'

yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?

I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please

Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool

Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please

It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?

@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy? get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?

The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?

Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock

Clickable Culture Feeds:

RSS 2.0 ATOM 1.0 ALL



Clickable Culture
Copyright (c)1999-2007 in whole or in part Tony Walsh.

Trademarks and copyrights on this page are owned by their respective owners. Comments owned by the Poster. Shop as usual, and avoid panic buying.