Clickable Culture   Official Research Blog of Phantom Compass
  ‘America’s Army’ Marketing Cranked Up to Eleven  
 
 
Posted 2005-08-29 by Tony Walsh
 
 
     
 
The US Army will join publishing partner Ubisoft in an expanded marketing campaign for the recruitment video game "America's Army: Rise of the Soldier" due out on consoles this fall, according to ClickZ.com. "Marketing for the PC title will continue under the military's Office of Economic and Manpower Analysis (OEMA). The retail title, available for the PlayStation 2 and Xbox, mixes army goals with corporate objectives." An upcoming marketing push will reportedly reach game sites such as IGN and Gamespy.com, and will involve print magazines with gaming or military audiences.

According to ClickZ, "The army has plans to grow the property beyond video games. [Spokesperson Christopher Chambers] said OEMA wants to bring the brand to TV shows, movies, and action figures through product placement and licensing. He said a deal to publish America's Army game for mobile phones is being inked."

Sheesh. I guess they're really desperate for recruits. I have no idea why. It's not like the game is called "America's Army: Rise of the Soldier and Subsequent Painful Death At the Hands of Remarkably Clever Iraqi Insurgents" or anything.
 
     
 
   
 
  ... share via email del.icio.us digg bloglines fark reddit newsvine simpy blogmarks magnolia  
  0 Comments  
 
   
 
 
     
 
     
[ Detailed Search ]
Clickable Conversation
5224 comments
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


Clickable Culture Feeds:

RSS 2.0 ATOM 1.0 ALL

Accessibility:

TEXT

Clickable Culture
Copyright (c)1999-2007 in whole or in part Tony Walsh.

Trademarks and copyrights on this page are owned by their respective owners. Comments owned by the Poster. Shop as usual, and avoid panic buying.