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  Blogging Asbestos  
Posted 2005-02-11 by Tony Walsh
Oh, the hypocrisy. How could I be against adverblogging, but for Michael Buffington's Asbestos-blog cash-grab? Easy. Buffington isn't selling anything. He's discovered "asbestos" is a hot topic that demands high Google AdSense prices. So his Asbestos News blog, which contains information about asbestos, is taking full advantage of search-engine-driven traffic. Buffington's source for asbestos news is the Google Alert system. Clever, if not mundane.

Buffington's blog clearly separates advertisement from content, even if the content is merely intended to drive the advertisements. Because the blog is an information resource, it's making a genuine offering to the public despite the motives. This differs from adverblogging in that "sponsored" bloggers, despite what they insist, are bought for their opinions. Buffington isn't selling asbestos, so his opinion about it is irrelevant.
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