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  Blogvertising All Wrong  
 
 
Posted 2005-02-15 by Tony Walsh
 
 
     
 
ClickZ contributor Hollis Thomases attempts to explain why blog advertising is right for you. Except that she paints too rosy a picture. But hey, if you want to live in a hype-bubble, be my guest. I think we all know how that worked out back in the 90s.

Thomases writes: "Blogs ads work because blogs serve as watering holes for niche influencers and opinion-makers whose loyal and impassioned readers are also smart, savvy consumers."

Except that all blogs are not created equal. Worse still, there are few, if any, accurate standards for measuring a blog's actual impact. Thomases adds that "...some blogs are read heavily by white collars at work, government politicos, and, especially, the mainstream media" but fails to mention which blogs those are, or how one would determine readership demographics for a given blog. That's because doing so is nigh-impossible.

Later on, Thomases squeezes out this little nugget of wisdom: "The best blog ad looks like actual blog content."

Just like pop-up ads masquerading as Windows error-messages are the best? Just like Flash ads dressed as Web games are the best? Apparently, "best" in marketing-land means the best at tricking an audience into a click-through. If you have to trick someone into clicking your ad, how good can your product possibly be?
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
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Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
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Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
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It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
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