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  Brand Confusion: Wii Miis, WeeMees, Meez  
 
 
Posted 2007-04-03 by Tony Walsh
 
 
     
 
Wii is the Nintendo console that features Mii avatars, oft-pluralized as "Miis." Meez are 2D avatars developed by Donnerwood Media used on the web and IM services. WeeMees are 2D avatars developed by WeeWorld, featured on AOL Instant Messenger. Seems to be an awful lot of soundalike branding going on in the same commercial space--I can't imagine consumers are completely clear on which brand is which. Last month I observed brand confusion in action when Donnerwood's Jan D'Alessandro visibly bristled due to Miis being momentarily misidentified as Meez (notes from that panel at 3pointD.com).

Although I missed its initial mention, I'm not surprised that WeeMee maker WeeWorld reportedly filed suit against Nintendo--however, as GameSpot explains, WeeWorld has since tried to drop its lawsuit, despite Nintendo's refusal to let it go. Clearly there's some namespace worth defending here. I'm not a lawyer, but it seems that there's enough overlap in naming and commercial interest that a shakeup is inevitable. I don't expect such a tussle to end well for anyone but Nintendo, particularly if it scores an initial victory against WeeWorld.
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
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