While I knew Burger King had wedged its brand into Fight Night Round 3's boxing trunks, I wasn't aware of how crass the effort really was. GameCritics.com contributor Scott Jones writes "In Fight Night Rd. 3 (EA) you can 'hire' the Burger King as your fighter's cornerman (he gives your stat ratings a heart boost, making it easier to get up from knockdowns). And every time I put an opponent on the canvas, the announcer tells me that this particular knockdown is 'brought to you by Dodge.'"

Here we have Burger King giving a boxer extra stamina through a "heart boost." This is the opposite of what I'd expect from a Burger King diet, and at the very least seems totally unrealistic. Along similar lines, when McDonald's scored product-placement in The Sims Online, in-game character stats could be boosted by munching on the fatty food. In the game 50 Cent: Bulletproof, players are apparently able to recover from wounds by drinking the Formula 50 fortified beverage. I don't think it's such a good idea to artificially inflate the attributes of an in-game brand. But associating Burger King with heart health sounds just plain dangerous.