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  BusinessWeek on ‘Second Life’  
Posted 2006-04-21 by Tony Walsh
BusinessWeek on ‘Second Life’
Anshe Chung hits the cover of BusinessWeek: Virtual and real worlds collide.
The virtual world of Second Life is featured on the cover of the latest issue of BusinessWeek Magazine. More specifically, Second Life's best-known land baron Anshe Chung dominates the cover of the magazine, much as she dominates the virtual real-estate market. "She's fictional, lives inside an online game, but earns thousands of actual dollars there," reads the cover-blurb. Anshe Chung might be the alias of a real person, but there's nothing fictional about her successful business efforts in Second Life--she's opened up a studio in China to accomodate her booming operations.

In BusinessWeek's "My Virtual Life," writer Rob Hof gives us the expected intro to a story about virtual worlds (you know, the one where you think he's writing about the real world and then tells you it's all pixels and polygons), but then gives a good overview of the state of synthetic space. While little in the article surprised me, it's an excellent primer for those unfamiliar with Second Life. I did learn that in addition to Microsoft's interest, "A consortium of corporate training folks from Wal-Mart Stores (WMT ), American Express (AXP ), Intel (INTC ), and more than 200 other companies, organized by learning and technology think tank The MASIE Center in Saratoga Springs, N.Y., is experimenting inside Second Life with ways for companies to foster more collaborative learning methods." Seems like a great time to be a Second Life consultant--I expect The Electric Sheep Company will be facing a number competitors by the end of the year.

Much like Robbie Cooper's "Alter Ego" photos, BusinessWeek provides us with an avatar-to-typist comparison of businessperson Anshe Chung, game designer Kermitt Quirk, e-comster FlipperPA Peregrine, brand-consultant Fizik Baskerville, and Electric Sheep CEO Sibley Hathor.
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Comment posted by Satchmo Prototype
April 21, 2006 @ 11:41 am
The MASIE Center is behind the private sim LearnLand. Mark Oehlert of e-Clippings started that project for them when he was an employee of MASIE (he's now with Booz Allen Hamilton). LearnLand is a collection of learning tools and scenarios created by Second Life residents to demonstrate the use of Second Life as a corporate training environment.
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