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  Cash Infusion for Second Life  
Posted 2004-10-29 by Tony Walsh
It's the dot-boom all over again. Linden Lab, creator of Second Life, has received $8M in financing from Benchmark Capital, with contributions by Omidyar Network (lead by eBay's founder), and Mitch Kapor (Lotus Development). Benchmark Capital partner J. William Gurley will join Kapor and Jed Smith (Catamount Ventures) on the Linden Lab Board of Directors.

Eight million bucks invested in a virtual world. That's an impressive infusion for any such venture. Where will Linden Lab's money go? Second Life residents would like to see fixes and improvements to their online environment, and I'm sure these are in the queue, but there's also marketing to think about and Linden Lab's growth as a company. Does improving the quality of life for residents rank higher than pulling in new subscribers or bolstering company operations?
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Comment posted by gatmog
October 29, 2004 @ 10:34 am
Seems to me Linden has the chance to avoid the mistake of what other MMORPG publishers have done in the past. That is, increase revenue through marketing first, and please existing customers second. I've certainly noticed an increase in the amount of ad banners I see for Second Life. Devoting this sudden influx of cash to creating a better product would look very good on the company, and definitely increase player support. It really amazes me how much of a difference it makes when a developer listens to, and then implements suggestions made by the community.

The turnover rate for MMORPGs is extremely fast. Especially now, with so many available to play. If a player isn't happy with the way things are going during their free trial, there is little chance they will stay.
Comment posted by Robin Linden
October 30, 2004 @ 3:25 pm
Yes the priority is the service and the community - in fact the majority of the money will fund: more and better hardware, and development and community staff (who in turn will be stabilizing and scaling the system, improving support systems, and then moving on to the next level of feature design and development). Some will support underlying infrastructure at LL (HR and finance sort of things), and sure, some will go to marketing, but we don't see this as our opportunity to do our first Super Bowl ad!
Comment posted by Tony Walsh
November 1, 2004 @ 10:57 am
Sounds like a solid strategy, thanks for posting here Robin.
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