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  ‘Cerise’ Magazine: By and For Women Gamers  
Posted 2007-05-03 by Tony Walsh
Cerise has launched its inaugural issue under a confusing agenda. The online magazine's tagline reads "gaming magazine for women." Its mission statement says that Cerise is by and for women gamers "at its core," but is also "dedicated to creating an inclusive space for individuals of all identities traditionally underrepresented in the mainstream, and for our allies who support our movement to increase our presence and representation in the game industry." At least one of the articles in the debut issue is of direct interest to men who make video games.

I happen to be a man working in certain areas of gaming. Is Cerise for me? "No," according to the tagline. "Yes," if I'm a supporter of the movement, according to the mission statement. But if Cerise is only for women or supporters of underrepresented identities, then why does the first article in the magazine address game designers who don't adequately support "girl gamers?" The content seems at odds with the mission.

Certainly there's a need for women and other underrepresented identities to be included more in the game industry and in game content. I think Cerise is a decent push in that direction, but the magazine's agenda needs some improvement. If it doesn't address men--unless those men are already "allies"--then it's preaching to the converted. Hell, I'm converted, and the magazine's tagline is a total turnoff for me. I don't read magazines "for men," why would I read a magazine "for women?"
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