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  Comic Scenes Get New Round of Product Placement  
Posted 2006-04-18 by Tony Walsh
Comic Scenes Get New Round of Product Placement
Nike swoosh, via Marvel Comics.
Wall Street Journal contributor Brian Steinberg reports on the latest merging of comics and advertising in an article entitled "Look -- Up in the Sky! Product Placement!" According to Steinberg, Pontiac cars will be featured in an upcoming DC Comics miniseries, a Dodge car will be added to Marvel Comics environments over the next 4-8 months, and Nike's logo has swooshed onto the pages of Marvel's New X-Men series.

I've seen comic books cross over with advertising before, with Marvel characters of the 1970s hawking Hostess Cupcakes and Fruit Pies. These comic-strip ads were never mistaken for part of the comic book that housed them. In the 1980s, Marvel produced entire comic series based on toy lines--a number of publishers have produced movie and TV tie-ins over the years as well. This latest effort described by The Wall Street Journal doesn't seem all that different, just smarmier. Do Marvel and DC really need ad revenue this badly?
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Comment posted by Burke Prefect
April 19, 2006 @ 10:46 am
So, we may soon have Wolverine pimping Ginsu Knives. And Superman selling us some muscle supplement. And Spider-Man shilling... er,... what the hell you he sell?
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