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  Coming Soon: ‘Avatar-Based Marketing’ Panel at SXSW Screenburn  
Posted 2007-01-31 by Tony Walsh
On March 11, 2007 at the South By Southwest Screeenburn conference in Austin, Texas, I'll be moderating a panel entitled "Avatar-Based Marketing in Synthetic Worlds."

The panel description reads: "Synthetic, alternate worlds such as Second Life, There, and Habbo Hotel are populated by customizable, user-controlled avatars. These exciting spaces are increasingly being eyed as the next level in experiential marketing. Does a successful marketing effort target the user or the avatar? What are the best ways to capture and retain attention in a virtual world? Our panelists discuss the business, cultural, and ethical considerations of marketing to avatars." Details subject to change.

Panelists include Eric Gruber (MTV Freelance), Paul Hemp (Harvard Business Review), Lauren Wheeler (Three Rings Design), and Linda Zimmer (MarCom:Interactive). I'm pleased that we are able to present a diverse range of experience with the topic at hand. Among other pursuits, Eric Gruber has been heavily involved with Virtual Laguna Beach and Virtual Hills; Paul Hemp wrote the important article "Avatar-Based Marketing" last year, Lauren Wheeler is involved with Yohoho! Puzzle Pirates and an upcoming top-secret project using a microcurrency model; Linda Zimmer is the author of the Business Communicators of Second Life blog. As you may know, I have been a constant critic of Second Life-based business efforts over the last few years--as moderator, I intend to keep the discussion well-rounded and free of fluffing.
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Comment posted by Gary Hayes
February 3, 2007 @ 10:53 am
Hi Tony

Look forward to this. In true Zeitgeist fashion I just posted a long piece before seeing your talk, entitled The Brand Owners Guide to Joining the Metaverse which looks (with lots of nice images ;-) at recent entrants L Word, AOL, Endemol and many others into SL - might be a good source for some questions, not that you will be lacking any.

Best Gary
Comment posted by Tony Walsh
February 3, 2007 @ 10:55 am
Hey Gary, thanks for linking your article (maybe "resource" is a better term), it seems quite extensive. I look forward to giving it a good read, and will probably post about it this weekend.
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