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  Eat in a World Without Hunger, Drink in a World Without Thirst  
Posted 2007-05-07 by Tony Walsh
In the virtual world of Second Life, avatars aren't required to consume digital food or liquids. It's possible to force an avatar to "eat" or "drink," but the digital denizens lack a simulated nervous and digestive system--consumption is akin to playing "tea party."

As it happens, a few outside businesses have joined Second Life's "tea party" recently, bringing along artificial food, drink, and scent. Earlier this year, Calvin Klein made a stink with its ck IN2U perfume, reportedly showering avatars with "fizzing fragrance bubbles." Last month, Coke kicked off a "virtual thirst" campaign (but failed to complete the simulation with a virtual tooth-decay campaign).

Today, Kraft Foods and American TV personality Phil Lempert bring "Phil's Supermarket" to the virtual world, reports the Business Communicators of Second Life blog. According to Lempert's web site, users will be able to browse for over 100,000 products by the end of the summer, and "pre-shop" (but not "actually shop") for real-world items. This seems like a great way to collect data on the activity and preferences of potential customers, if anyone will bother to "pre-shop."

The greatest failure of "Phil's Supermarket" is that it requires users to go shopping twice. Who has time for that? I'd rather order groceries online using a web site--a superior tool for finding and buying real food I can actually eat. Throw in automatically-delivered Second Life equivalents to the web-ordered food, and you've now got a service that saves time and bridges both worlds.
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Comment posted by Prokofy Neva
May 10, 2007 @ 11:07 am
Trust me. Avatars will pre-shop. Post-shop. Do any kind of shop you need them to do. They love to shop. Especially if they can put the little faux items out in their homes, in their little refrigerators and on their dinette sets. This will not be a problem.
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