Clickable Culture   Official Research Blog of Phantom Compass
  Embrace the Chaos  
 
 
Posted 2007-09-24 by Tony Walsh
 
 
     
 
Brooke Thompson sent in a heads-up on Embrace the Chaos, a 1-day seminar by the intrepid "Unfiction" Alternate Reality Game player community intended to get marketers up to speed on this constantly-evolving game genre. The result will hopefully be better commercial ARGs. According to Brooke, proceeds from the event will support Unfiction (a fantastic player and developer resource) and ARGfest, an annual ARG meetup.

Topics to be covered at Embrace the Chaos include:
  • Alternate Reality Game 101: what they are, who plays them, why to use them in marketing
  • Design for Marketing media
  • Design for Marketing Products
  • Metrics: How to measure results
  • Risk: How to manage
  • One minute case studies submitted to the experts from the audience
Get informed on November 2, 8:30am (bleh!) to 5pm at the Baisley Powell Elebash Recital Hall in NYC. No doubt the best discussions will be over booze after 5pm. Wish I could be there.
 
     
 
   
 
  ... share via email del.icio.us digg bloglines fark reddit newsvine simpy blogmarks magnolia  
  0 Comments  
 
   
 
 
     
 
     
[ Detailed Search ]
Clickable Conversation
5224 comments
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


Clickable Culture Feeds:

RSS 2.0 ATOM 1.0 ALL

Accessibility:

TEXT

Clickable Culture
Copyright (c)1999-2007 in whole or in part Tony Walsh.

Trademarks and copyrights on this page are owned by their respective owners. Comments owned by the Poster. Shop as usual, and avoid panic buying.