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  Embrace the Chaos  
Posted 2007-09-24 by Tony Walsh
Brooke Thompson sent in a heads-up on Embrace the Chaos, a 1-day seminar by the intrepid "Unfiction" Alternate Reality Game player community intended to get marketers up to speed on this constantly-evolving game genre. The result will hopefully be better commercial ARGs. According to Brooke, proceeds from the event will support Unfiction (a fantastic player and developer resource) and ARGfest, an annual ARG meetup.

Topics to be covered at Embrace the Chaos include:
  • Alternate Reality Game 101: what they are, who plays them, why to use them in marketing
  • Design for Marketing media
  • Design for Marketing Products
  • Metrics: How to measure results
  • Risk: How to manage
  • One minute case studies submitted to the experts from the audience
Get informed on November 2, 8:30am (bleh!) to 5pm at the Baisley Powell Elebash Recital Hall in NYC. No doubt the best discussions will be over booze after 5pm. Wish I could be there.
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