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  ‘Exclaim!’ Paints Weak ARG Picture  
Posted 2006-07-28 by Tony Walsh
I'm disappointed with Exclaim! Magazine's recent article on Alternate Reality Gaming. The Canadian publication couldn't seem to find a Canadian angle for the story. Instead, writer Joshua Ostroff covers American and UK efforts. It's not like a Canadian angle on ARGs is hard to find. Toronto's Xenophile Media has produced two award-winning ARGs supporting the TV show ReGenesis and is currently working with producer Matt Wolf on an ARG supporting the ABC Family property Fallen. Evan Jones of Xenophile often speaks to the media about ARGs, I'm known to be media-friendly (and worked on the game design of the ReGenesis ARGs), and Jonathan Waite is a Canadian who also happens to be the Senior Editor of ARGN. Toronto is even getting its own city-wide ARG this fall. Ostroff's article is sloppy, ill-researched, and, more importantly, doesn't acknowledge the contribution of Canadians to the art and industry of Alternate Reality Gaming.

As a matter of disclosure, I've written and illustrated for Exclaim! in the past on a freelance basis, and count Xenophile among my previous and current clients.
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