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  Fabulous Pink Game Boy  
Posted 2004-10-26 by Tony Walsh
I don't know what's more gay: A pink Game Boy Advance SP, or a Diesel-branded pink suede belt made for carrying the perky little handheld game unit. Despite the obvious potential for catering to the fabulous community, Nintendo is gunning for young girls here.

According to Nintendo Europe, the GBA has been "seeded" among influential divas prior tp its UK launch. "Nintendo is hoping endorsement will help the Game Boy Advance SP Limited Pink Edition to take its place as the essential must have item for girls. A-list celebrities including Kate Moss, Rachel Stevens, Girls Aloud, Katy Hill, Holly Willoughby, Liberty X and Keira Knightly are already well-known fans of the sleek and stylish console." Ah, but are they fans of the pink sleek and stylish console?
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Comment posted by momo
October 26, 2004 @ 1:35 pm
I hate to admit it, but this is the type of thing that would make me buy one... I'd buy the pink iPod mini too...
Geez, I'm such a girly-girl, and obviously a sucker for target marketing as well.
Comment posted by Brenna
October 26, 2004 @ 3:27 pm
the gba is pretty, the belt however does sounda tad gay, but I'm not a big belt person.
Comment posted by Tony Walsh
October 27, 2004 @ 6:58 am
I found it interesting that Nintendo decided on pink as the must-market colour for girls, when there are a few other colours of Game Boy available (silver, black, blue, "arctic" blue, red). Instead of the message being "a rainbow of colours," the message is "girls like pink." They even could have gone for marketing pastel colours--arctic blue and pink. But no. Girls=pink.
Comment posted by momo
October 27, 2004 @ 9:14 am
Pink is also a VERY trendy colour right now - every second woman in Toronto has a pink purse (go out and count, it's true).
But yes, girls=pink is still a very true equation.
Comment posted by brian f.
October 27, 2004 @ 2:03 pm
that's all well and good, but what GBA games are they marketing toward female gamers? mary kate and ashley? powerpuff girls? some ridiculous sims adaptation?
Comment posted by Tony Walsh
October 27, 2004 @ 2:05 pm
Good point, Brian. I believe there is a Sims game for GBA-- The Urbz, I think (urban Sims). I've seen Kim Possible games and Hamtaro games... it's all stuff that's cutesy-wootsey. Is that what girls like? Or is that what they're conditioned to like?
Comment posted by Brenna
October 27, 2004 @ 2:13 pm
Its what most 6-13 year old girls like. You're not exactly TOLD to like it, but most toys are gender based. Besides, at that age you're more inclined to like what your friends like.
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