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  Famed Alphaville Herald Broadens Coverage  
Posted 2004-07-06 by Tony Walsh
The controversial and much-covered Alphaville Herald has changed its coverage and its name: It's now called The Second Life Herald, and according to this official post, hopes to expand its scope to include not just Second Life, but MMOGs in general. In fact, it seems that the site's using the phrase "Second Life" in reference to any online alternative to Real Life. This should give Linden Lab's trademark lawyers something to think about, since brand-dilution can occur as a result of mainstreaming trade names (just look at what happened to Kleenex(R) or Jell-O(R)).

Judging by the Second Life Herald's recent coverage, I'm not sure the new name is actually warranted. As to its place in the Second Life community, I'm not sure it's really got one just yet. the nice thing about the handful of SL-related blogs out there is that the coverage has a "small town" feel. The Second Life Herald seems more like it's keeping the veteran community at an arm's length, seemingly more interested in issues concerning refugees of The Sims Online and There. This might in itself provide a unique viewpoint until there are no more TSO and There refugees, just Second Life residents.
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