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  ‘Food Fight’: A Tasty Revenue Model  
Posted 2007-10-29 by Tony Walsh
Free to Play provides an in-depth analysis of the popular Facebook game Food Fight, reckoning that the game rakes in about $6.6M annually, but cost under $100k to develop.

When I spent some time with Facebook's games earlier this year, I was impressed by the popularity of some, such as the Zombies! game, which had 1.3M users a few months ago and was growing at about 45 users per minute. It seemed clear that Facebook could be a lucrative platform for web games, and as it turns out, Food Fight is a perfect, living example.

According to Free to Play, Food Fight's road to monetization was paved by a simple switch in the way the game works. Initially, players had a pool of virtual cash used to buy and hurl virtual food at each other. This was recently changed so that players must respond to a short marketing survey in order to earn the virtual cash. Profit!
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