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  ‘Food Fight’: A Tasty Revenue Model  
 
 
Posted 2007-10-29 by Tony Walsh
 
 
     
 
Free to Play provides an in-depth analysis of the popular Facebook game Food Fight, reckoning that the game rakes in about $6.6M annually, but cost under $100k to develop.

When I spent some time with Facebook's games earlier this year, I was impressed by the popularity of some, such as the Zombies! game, which had 1.3M users a few months ago and was growing at about 45 users per minute. It seemed clear that Facebook could be a lucrative platform for web games, and as it turns out, Food Fight is a perfect, living example.

According to Free to Play, Food Fight's road to monetization was paved by a simple switch in the way the game works. Initially, players had a pool of virtual cash used to buy and hurl virtual food at each other. This was recently changed so that players must respond to a short marketing survey in order to earn the virtual cash. Profit!
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


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