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  ‘GameON: Finance’ Inhospitable to Small Indie Developers  
Posted 2007-11-23 by Tony Walsh
"GameON: Finance," a just-announced Canadian event described by its organizers as an exploration of "financial models for independent games companies," has been scheduled during the same two days as the Toronto Independent Games Conference. The events will overlap on January 17 and 18, 2008.

GameOn:Finance is operated by industry group InteractiveOntario, and will be hosted at a swank downtown Toronto location. Registration starts at nearly $500 CAD. The Toronto Independent Games Conference is operated by a handful of dedicated indie gamers, and will likely be hosted at a local college. Registration starts at $50 for students.

I have never been a fan of InteractiveOntario's representation or coverage of the game industry (local or otherwise), and have noticed how the group has seemingly only taken an active interest in gaming during the last few years, when the amount of money flowing through the global industry was too obvious to ignore. With sponsorship for the event running from $2,000 to $30k and up, and given the admission price, there's clearly very little interest in connecting with real independent game developers. Certainly the scheduling of the event is very unfortunate--not that many indie developers could afford to attend the GameON event even if they wanted to.

I can only hope that InteractiveOntario wasn't aware of the Toronto Independent Games Conference, because an unflattering alternative scenario involves the group deliberately scheduling their larger event to coincide with the smaller one--not unheard of when one industry event is trying to crush another. What would have been ideal is if InteractiveOntario had offered TIGC a place at their larger event, opening the door to true independents. Anyone from either group know if this was ever an option?

For the record, I been a panelist for both InteractiveOntario (in its former capacity as the New Media Business Association) and TIGC.
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Comment posted by studio13
December 18, 2007 @ 11:08 pm
Comment posted by Tony Walsh
December 18, 2007 @ 11:17 pm
Yes, I've been meaning to post an update about how GameOn changed its pricing structure to accommodate small developers. $100 for small companies is a much better deal.
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