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  Jesse Alexander (’Heroes,’ ‘Lost’) Talks Transmedia  
Posted 2007-06-27 by Tony Walsh
The Hollywood & Games Summit played host this week to Jesse Alexander, exec producer for Heroes, Lost and Alias. Alexander's discussion 'Shepherding a Property Through the Transmedia Landscape' was captured yesterday by Gamasutra and Wonderland, each offering a slightly different angle on the topic.

My fave Alexander quotes from Alice's notes over at Wonderland:
"There are new forms of entertainment, like Machinima and stuff, but games are great the way they are, movies and TV are great the way they are, and transmedia integrated into the DNA of whatever they create is what’s important. How am I going to get this content exploited on the internet, or in gamespace, or on TV...The writers of these games are more than capable of writing screenplays or TV content. They can do that."

Fave quotes from the Gamasutra article:
"When you’re doing licenses, you could find a way to do something shitty, put it out and make some money, but you could also build something great. Make a relationship with a studio, with a license, and make it great."
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