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  Kaneva To Focus On Platform Over Biz-Dev?  
 
 
Posted 2007-10-31 by Tony Walsh
 
 
     
 
Much like Linden Lab has moved to distinguish between Second Life (the experience) and Second Life Grid (the technology platform), Kaneva (the company) seems to be moving towards separating Kaneva (the virtual world experience) from Kaneva the technology platform. Confused? If it's any consolation, I feel like I just drank a pint of whiskey upside-down.

According to an email newsletter I received from Kaneva founder and CEO Christopher W. Klaus, the company will focus on expanding its platform's functionality and toolkit in order to better facilitate partner-developed experiences during the first half of 2008. Partners include IBM (known for being bullish on virtual worlds), Turner Broadcasting (which announced a TV network for Kaneva), and Target (which sells Kaneva currency cards).

With the new emphasis on expanding Kaneva's platform comes a cessation of all business development activities, according to an email I received this week from Michael B. Dowdle, who recently left Kaneva as its biz-dev VP after helping to forge the partnerships mentioned above. "The last few years have created a fascinating nexus in the evolution of media and technology and I look forward to the road ahead," he wrote. From my outsider's perspective, it seems like there are some scaling issues here with Kaneva (the company) that hopefully don't reflect the future of Kaneva (the platform) and therefore Kaneva (the experience). Good luck to Dowdle and Kaneva as they go their separate ways.
 
     
 
   
 
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  4 Comments  
 
   
 
Comment posted by Movemaster
November 5, 2007 @ 2:25 pm
     
 
If you think youíre confused with the virtual networks direction you should be a (member) / (Customer). It seems like the cart is in front of the horse on this issue. Business development should come after all the bugs have been worked out of the basic platform. Kaneva has major problems just maintaining a connection with its (members) / (customers). Kaneva is talking about expanding itís platform and we as members / customers are trying to understand just what is the platform and where is it going.
From your outsiderís perspective you are right one with scaling issues and as a founding member I am even more confused without the whiskey.
 
     
 
     
   
 
Comment posted by Tony Walsh
November 5, 2007 @ 2:36 pm
     
 
Thanks for the inside view, Movemaster. Hope things work out for the Kaneva community amidst the restructuring and development.

Just out of curiosity, what percentage of members do you think are concerned with the company's status? With Second Life, I'd say a fraction of a percentage are probably aware of / concerned with Linden Lab's strategy. Is it a similar situation with Kaneva?
 
     
 
     
   
 
Comment posted by 9mmbooks
November 5, 2007 @ 3:43 pm
     
 
As a World Of Kaneva (WOK) Beta Tester since Feb 2007 I would first like to mention that the CyberSpace that WOK creates as a social entertainment network has improved significantly. And that the Engine itself has improved as well. It is the case that Connection Interruptions and Lost Connections still plague Kaneva and at times can be most irritating. We are currently watching the engineering staff resolve the many reasons behind the connection failures. Hopefully all the reasons for connection failures will soon be resolved.

With regard to business development...

Being an Art Book Publisher I have used Kaneva as a gorilla marketing environment and as a research labratory in testing how I might hype my Brand and encode information about my company and products so that it projects into the 3D CyberSpace. What I have found so far is (1) mixed results in visually clear and meaningful (graphical) presentations. (2) The current residents of WOK are essentially early adopters with self interests rather than product consumers out shopping for products. (3) There isn't a way for a consumer to search for real world or digital products while in the WOK-CyberSpace.

I met Mike at the Virtual Worlds Conference in San Jose and did a follow up phone call with him. I was willing to pay a premium price to register as a business so I could be handled as a business rather than an individual. I was surprised to hear there was not a plan in place to support small businesses.

And now I know why...

9mmbooks
 
     
 
     
   
 
Comment posted by Movemaster
November 16, 2007 @ 1:42 pm
     
 
After Several weeks no changes have taken place at kaneva. Members continue to have problems staying connected.

It has become a joke and many members are walking away from the network. I am sure many will never return.
 
     
 
     
   
 
 
     
 
     
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