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  Latest Tony Hawk Game: Extremely SIRIUS Co-Branding  
 
 
Posted 2005-10-18 by Tony Walsh
 
 
     
 
Skatemeister Tony Hawk has not only plastered his name on yet another video game, but the SIRIUS network--which broadcasts Hawk's show "Demolition Radio"--will be heavily integrated into the game experience. According to an official announcement by SIRIUS Satellite Radio, the company's logo will be featured on billboards, buildings, and in customization tools of the upcoming console game "Tony Hawk's American Wasteland." And if that wasn't already hitting gamers over the head, SIRIUS says that its branding will be "part of the game's song identification feature that displays the current music track the player is listening to via a rendering of a SIRIUS receiver. Players are also prompted by audio cues voiced by Tony Hawk that refer to his Demolition Radio show, heard exclusively on SIRIUS." In a mutual backscratching effort, SIRIUS will be supporting the upcoming game through on-air contests, its web site, and by direct-marketing to subscribers. Tony Hawk will play music from the game's soundtrack on his show. I guess the new street cred is selling out.

With so much integrated marketing and cross-promotion going on in American Wasteland, one might wonder why the game is priced at around $50USD, instead of a lower price more appropriate for brochureware. Western culture is in a sad state when we're willing to pay good money to be blasted with advertising.
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
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Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
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Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
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