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  Linden Lab Cleans Up ‘Second Life’ Adspace  
 
 
Posted 2007-04-06 by Tony Walsh
 
 
     
 
Linden Lab, maker of Second Life, announced via its official blog that it "will not accept any classified ads, place listings, or event listings that appear to relate to simulated casino activity." Previously, residents of the company's virtual world were permitted to advertise in-world casinos. Linden Lab's use of the term "simulated casino activity" is merely a formality in my view, given that the company operates a real/virtual currency exchange (not unlike the way casinos trade cash for tokens), facilitating actual-dollar winnings from the "simulated" activity.

The change in policy comes on the heels of a recent review of in-world casinos by the F.B.I. at the invitation of Linden Lab, and follows a similar clampdown issued against so-called "ageplay" advertisements, promotions, or descriptions. Normally Linden Lab doesn't meddle much with in-world affairs (or at least meddles inconsistently and ineffectively), but I'm not surprised Linden Lab has felt compelled to tread safely where gambling and simulated pedophilia are concerned--will porn be next? It's been two years since the company banned nipples from PG-rated areas of its world.
 
     
 
   
 
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  4 Comments  
 
   
 
Comment posted by csven
April 6, 2007 @ 9:28 am
     
 
Assuming that GOMing the currency is now having a real impact, the next question I have is: to what degree is it having an impact? Anyone got details?
 
     
 
     
   
 
Comment posted by Tony Walsh
April 6, 2007 @ 9:41 am
     
 
I still haven't fully woken up yet, so I'm not quite clear on what you mean by "impact." Are you talking about the impact of cashing out Lindens to USD on the real world?
 
     
 
     
   
 
Comment posted by csven
April 6, 2007 @ 12:03 pm
     
 
Not just that, but the decisions LL has been making which effectively exert increasing control over SL.

The more they get involved, the less LL looks like just a "host". And the less they look like a host, the more liable they seem to become.
 
     
 
     
   
 
Comment posted by Tony Walsh
April 8, 2007 @ 9:37 am
     
 
Ah, I getcha. And I agree. Harder to be a common carrier when you're messing with what you're carrying.
 
     
 
     
   
 
 
     
 
     
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