Clickable Culture   Official Research Blog of Phantom Compass
  Linden Lab Prints Money To Buy Ads  
 
 
Posted 2005-05-12 by Tony Walsh
 
 
     
 
Linden Lab, the creators of virtual world Second Life, employ their own embedded reporter known as Hamlet Linden, whose job is to frequently post on Second Life's culture and accomplishments in a blog called New World Notes. Linden Lab controls the Second Life economy by virtue of the fact that the company prints its own currency, known as Linden Dollars. In a bid to increase the exposure of New World Notes, Hamlet has paid MetaAdverse operator and Second Life member Rathe Underthorn L$6,250 (convertible to about $25USD) for an inworld ad placement.

It must be convenient to be able to print your own money in order to "buy" goods and services. Unfortunately, the rest of Second Life's population isn't in the position to buy whatever they want, whenever they want, whatever the cost. Perhaps a more sensible Linden approach would have been to pay Underthorn actual U.S. cash--a currency it can't produce out of thin air. Linden Lab's ad-buy is one of the few instances where a real-world product has been advertised inworld. Such things used to be against Second Life's terms of service.
 
     
 
   
 
  ... share via email del.icio.us digg bloglines fark reddit newsvine simpy blogmarks magnolia  
  0 Comments  
 
   
 
 
     
 
     
[ Detailed Search ]
Clickable Conversation
5224 comments
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


Clickable Culture Feeds:

RSS 2.0 ATOM 1.0 ALL

Accessibility:

TEXT

Clickable Culture
Copyright (c)1999-2007 in whole or in part Tony Walsh.

Trademarks and copyrights on this page are owned by their respective owners. Comments owned by the Poster. Shop as usual, and avoid panic buying.