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  ‘LivePlanet’ Dies In ‘Second Life,’ ‘Warcraft’  
 
 
Posted 2007-10-29 by Tony Walsh
 
 
     
 
As I predicted, a pair of news sites launched by LivePlanet to report on social world Second Life and game world World of Warcraft failed to live up to expectations.

Neither Grid World News, which aimed to be "the premier media outlet for Second Life," and Azeroth World News, which boasted it would "exclusively report all the news within the [Warcraft] universe," have been updated since the beginning of October, after having been announced a few months earlier. Judging by the site archives, activity was most frequent in the summer of 2007, when the projects were announced. Contributions seem to have dwindled significantly since then, with next to no obvious input (in the form of blog comments) from either Second Life users or Warcraft players.

LivePlanet's weak coverage of two worlds it suggested it would conquer doesn't surprise me. I doubt either news project was properly researched or planned--certainly neither was well-executed or promoted. As I wrote in August, 2007, Second Life has enjoyed home-grown media coverage roughly since it began, and World of Warcraft is just a challenge to cover from an in-world point of view. My guess is that the person(s) responsible for these ventures lacked sufficient resources, expertise, and foresight to fulfill their lofty mandates. The lessons here have already amply-discussed by a number of us following these sorts of virtual world initiatives. In short: Do your homework before attempting to enter a virtual world community so you can make appropriate strategic decisions.
 
     
 
   
 
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Dinozoiks wrote:
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