Clickable Culture   Official Research Blog of Phantom Compass
  Major League Baseball Comes to ‘Second Life’  
Posted 2006-07-05 by Tony Walsh
The Electric Sheep Company has announced that it is officially bringing the Major League Baseball brand to the virtual world of Second Life through a mixed-reality Home Run Derby event. The action in a 3D stadium on "Baseball" island inside Second Life will be staged simultaneously with the real-life event being held in Pittsburgh. According to The Electric Sheep Company, "The event will feature a real-time Second Life re-enactment of the Home Run Derby, with live-updating scores and avatars for all 8 Home Run Derby Players." [July 9 Update: The real event will also be simulcast in Second Life--information only revealed after I wrote this article, thereby rendering portions of it moot].

Interest in the virtual event will be able to be measured through the sale of tickets, which will be put on sale for 1000 Linden Dollars (roughly $3 USD at the time of this writing) at 7:00 AM PDT on Thursday, July 6th through Official, virtual MLB merchandise will also be sold through an in-world store. The event will take place Monday, July 10th at 5:00 PM PDT.

Like the recent arrival of American Apparel in Second Life, this venture with Major League Baseball seems to be a sensible addition to the virtual world, although I'm not sure those living outside the USA will truly appreciate the effort. This is only an interactive TV event for those virtual-world attendees who have access to the corresponding Major League Baseball TV broadcast. I'm guessing the broadcast reach includes the entire USA, parts of Canada, and possibly one or two places outside of North America. Last time I checked, only 25% of Second Life users were from outside the USA, but with recent registration changes, I believe it's nearly 50/50 at this point. Assuming this is the case, roughly half of Second Life's users probably aren't interested in baseball, leaving me to believe that this is about retaining the interest of current fans rather than recruiting new ones.

The Electric Sheep Company's Chris Carella gives a more detailed description of the mixed-reality event, suggesting that "The age of interactive television is arriving…" Depending on your definition, the age of interactive TV arrived ages ago (I've worked on several convergent projects since 1998), but more significantly, I wonder if a virtual Home Run Derby could possibly be more compelling than an ESPN broadcast of the real event? What is the Second Life event adding that TV can't deliver in this case? Or, put another way, what is the Second Life event unable to deliver?

[July 7 Update: It turns out bootlegged MLB merch is already on sale through a Second Life vendor known as "HeadGears." This vendor was the only one that surfaced when I searched for "baseball" through the SL interface.]
  ... share via email digg bloglines fark reddit newsvine simpy blogmarks magnolia  
[ Detailed Search ]
Clickable Conversation
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'

yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?

I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please

Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool

Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please

It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?

@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy? get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?

The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?

Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock

Clickable Culture Feeds:

RSS 2.0 ATOM 1.0 ALL



Clickable Culture
Copyright (c)1999-2007 in whole or in part Tony Walsh.

Trademarks and copyrights on this page are owned by their respective owners. Comments owned by the Poster. Shop as usual, and avoid panic buying.