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  Milking the Adverblogging Udder  
 
 
Posted 2004-12-09 by Tony Walsh
 
 
     
 
Marqui's recent publicity stunt seems to be drawing just the attention they were looking for. The online communications company provoked controversy recently by buying mentions on a handful of weblogs. Marqui's old paid-blogger page has been removed, and in its place is a refined spin on adverblogging.

Marqui's so-called "Controversy Page" contains blog entries written nearly entirely by paid bloggers, obviously covering one side of the story: The paid side. Numerous web pages sprinkled with paid Marqui references has resulted in fertile territory for Google spiders, so it's not surprising Marqui received 244,000 Google hits in one week. Any idiot can generate Google traffic with the right publicity stunt.

Marqui's move (along with the Gawker empire and other adverblogging schemes) is dragging the oft-assailed integrity of bloggers even further down. Bearing this in mind, I'll soon be posting some kind of disclosure statement here on Clickable Culture. Shocker: I don't get paid to blog.
 
     
 
   
 
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  3 Comments  
 
   
 
Comment posted by xinit
December 10, 2004 @ 4:44 pm
     
 
I track marqui mentions using this pubsub feed.

The program is feeling more and more to me as if it's a paid consulting gig. I'm pointing out flaws and spots for improvement, and they're reading my information and responding. The big difference is that I'm telling people about what I'm finding publicly, and posting their responses publicly. I tell them that I can't recommend their product as it exists right now, and they're surprisingly okay with that. I posted a couple email exchanges from today to my site.

They're getting no advertising from me other than name mention and some amount of link rank on search engines, etc. I'm not really a whore, though as with anything online, disclosure or not, you really have to validate authenticity yourself.
 
     
 
     
   
 
Comment posted by Tony Walsh
December 10, 2004 @ 5:25 pm
     
 
xinit, your comments are copied here in bold:

I track marqui mentions using this pubsub feed.
Why?

The program is feeling more and more to me as if it's a paid consulting gig.
Where I come from, consultants get paid a lot more than $800/month, but if calling adverblogging "consultation" makes you feel more useful, go for it. I suppose putting in an extra effort will ensure you'll get repeat business from your client.

The big difference is that I'm telling people about what I'm finding publicly, and posting their responses publicly.
I don't understand this statement, sorry. The "big difference" is between what and what?

I tell them that I can't recommend their product as it exists right now, and they're surprisingly okay with that.
They should be, because they aren't paying you for an endorsement. Unsurprisingly, you seem disappointed not to be able to give one.

They're getting no advertising from me other than name mention and some amount of link rank on search engines, etc.
To rephrase your sentence, they are getting advertising out of you in the form of name mentions and some amount of link rank on search engines. I suppose by "etc" you mean seeding other people's weblogs with the company's name in order to boost Google rankings.

I'm not really a whore...
I don't recall calling you one.
 
     
 
     
   
 
Comment posted by Tony Walsh
December 10, 2004 @ 5:37 pm
     
 
Oops. I was wrong. They ARE buying your endorsement. Here's an excerpt from their terms and conditions:

"It is our desire that acceptance of this agreement reflects your basic confidence in the product and that it serves as an endorsement on your part of the Marqui product."

I just changed my mind about that whole "whore" thing.
 
     
 
     
   
 
 
     
 
     
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