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  Notes: ‘Online Games: Beyond Play and Fantasy with Joi Ito and Justin Hall’  
 
 
Posted 2007-03-12 by Tony Walsh
 
 
     
 
Following are my abbreviated notes from the SXSW panel Online Games: Beyond Play and Fantasy with Joi Ito and Justin Hall.

Joi begins...

World of Warcraft vs Second Life: The comparison is stupid. It's apples and oranges. The same split as between MOOs (SL) and MUDs (WoW).

Wow -and- SL: I use SL to plan guild activities. It's geared more towards socialization and simulation, but I don't socialize in Second Life.

[pulls up slide Justin made of the WoW interface, shows how it's actually not so complex]

Sometimes the 3D world is really important, but in boss fights, the UI is more important. [Joi runs down a more complex UI, explains each section of it]. Probably no two players' interfaces are the same. We have a lot of military people in our guild, they say the UI is more advanced than military UI. It's a lot like project management in the real world. All the data from a fight is logged later for analysis. This is way ahead of where we have enterprise software. I send guild mates to jobs in my portfolio companies...

Bartle said that voice interaction shatters immersion. I believe the fantasy [in WoW] is already broken. The game is just a common activity that the guild participates in.

When you enter a new world, it's a new platform for your experiences... simulation and metaphor: Second Life is a simulation (mirror world), but WoW is a metaphor for real life interactions. The group can "flow" together [plays video of a boss fight]. Leaders in our guild are similar to open source leaders, there are a couple of company CEOs in our guild who are not good guild leaders. Corporations have an employer/employee relationship, but that doesn't work in a volunteer organization.


Justin

I don't play WoW because it takes so much time, and takes over your whole screen. You have to put in a lot of time to develop a community of players. What I achieve in WoW, I can't take elsewhere.

[demos his MySpace page, shows his latest activities and pursuits] I earn "experience points" in these areas.

PASSIVELY MULTIPLAYER ONLINE GAMES

Encourage web literacy by rewarding surfers for reading outside their comfort zone.

PMOG tracks surfing habits, assigns XP based on URLs, time spent, location. There's a Firefox sidebar available. We ditched the URL so we couldn't be subpoenaed. We designed a board game prototype to test some of these ideas... [christ he's talking too fast for me to keep up.]

www.bud.com

seriosity [monitors and rewards email usage]
 
     
 
   
 
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Comment posted by csven
March 13, 2007 @ 10:54 am
     
 
"We have a lot of military people in our guild, they say the UI is more advanced than military UI."

The Tomahawk cruise missile fire control computer is still one of the most amazing UI's I've ever seen. It was pretty simple back then (1984) but the integration with the hardware was so well done we've only seen a few examples approaching it in today's consumers.

"It's a lot like project management in the real world. All the data from a fight is logged later for analysis. This is way ahead of where we have enterprise software. I send guild mates to jobs in my portfolio companies..."

Like I've been saying: PLM.
 
     
 
     
   
 
 
     
 
     
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