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  Over 15.8 Billion ‘Yu-Gi-Oh’ Cards Sold  
Posted 2006-07-25 by Tony Walsh
Insanely-popular card game Yu-Gi-Oh has sold more than 15.8 billion playing cards since 2001, according to a press release issued last week by the game's American producer, The Upper Deck Company. The impressive sales figure apparently qualifies the Yu-Gi-Oh card game for a Guinness Book of World Records nomination.

Yu-Gi-Oh was originally brought to the U.S. from Japan by 4Kids Entertainment, the firm that also brought Pokemon overseas, according to CNN Money. From 1995 to 2000, Pokemon reportedly ate $15B of the world's disposable income. A Pokemon collectible card game was produced by Wizards of the Coast, the company with a background in card-game hits, having brought Magic: The Gathering to market in 1993. Over 1 billion Magic cards were sold by 1995, according to

I think it's worth considering that as lucrative as MMOGs, real-money trading, and game-based microtransactions might seem, offline collectible card games (with their own communities, forms of currency, and microtransactions) seem to be a historical and present-day juggernaut. What would happen if an MMOG were to offer a virtual, collectible card game as part of its standard play options?
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Comment posted by ivv
July 28, 2006 @ 1:50 pm
Well, WoW is issuing trading cards that can influence gameplay or at least unlock cool goodies.
See more at Upper Deck. One of the cards features Leeroy Jenkins, btw.
Comment posted by Tony Walsh
July 28, 2006 @ 1:58 pm
Yup, that is a great tie-in. I was also thinking about WoW's deck of in-game cards, such as this Darkmoon Card: Blue Dragon. Second Life has had, I believe, an attempt at a CCG (collectible card game) deployed in-world, and a resident also made a deck of Tarot cards.

I'm imagining a sort of massively-multiplayer game that deeply integrates a virtual collectible card-game into regular play. Real-world cards could be tied in, as well (perhaps as WoW has done). I haven't seen or heard of anything like that yet.
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