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Posted 2005-04-13 by Tony Walsh
Mark Glaser reveals to OJR readers how and the Gawker Media family of sites tie bonuses to traffic growth. You might think a writer who was paid based on popularity might take any measures necessary to become more popular. And you'd be right. Ever since Brian Crecente took the helm of Gawker adverblog Kotaku, he's been spamming fan-run game news site Evil Avatar with links to Kotaku articles. Crecente went from "one of us" to an annoyance for the love of money.

From the Evil Avatar forums: "Kotaku for example will probably never get front page material again. The editor of that site would blatantly pimp is [sic] stuff in every thread possible...or try to use 'sexy' tags to bring in traffic (see the psp licking crap)."

Given money as the motivating factor for composing stories, one has to wonder if there is editorial value to Kotaku, let alone any Gawker site.
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