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  Paid Bloggers Light Up Marqui  
 
 
Posted 2004-11-25 by Tony Walsh
 
 
     
 
When is an ad not an ad? When it's product-placement, according to Canadian communications company Marqui. The firm is paying select bloggers a minimum of $800 monthly for a weekly mention and logo placement: "...we're going to sign three-month contracts with them to blog, no matter what they say about our system -- although we hope they'll love it."

Marqui is of course aware that advertorial content in the blogosphere is controversial, and that controversy attracts attention. They've included a "Rants and Raves" section on their Blogosphere page. Currently there is only one rant and no raving, unless you count that the "rant" is in fact a "rave" in disguise. Congrats on an asinine plan, Marqui. I hope alienating bloggers works out real well for you.
 
     
 
   
 
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  4 Comments  
 
   
 
Comment posted by steph
November 25, 2004 @ 6:04 pm
     
 
This new low carb Coke is delicious!
 
     
 
     
   
 
Comment posted by Gamma Fodder
November 25, 2004 @ 6:11 pm
     
 
Now that you've mentioned Marqui, when do you get to spend that $800? Come to think of it, as I mentioned it in this comment, when do I get to spend my share?
 
     
 
     
   
 
Comment posted by Tony Walsh
November 25, 2004 @ 6:33 pm
     
 
Well this is exactly the thing. By irritating bloggers, and also by paying some of them, Marqui is getting its name out on all fronts.
 
     
 
     
   
 
Comment posted by Tony Walsh
November 30, 2004 @ 11:18 am
     
 
Here are some excellent and stimulating posts over at Corante's Get Real blog on this topic:

- Robin Good, Marc Canter, and Marqui: Blog Shills
- Shelley Powers and the Marqui Effect

Hilarity ensues when paid bloggers attempt to defend themselves and Marqui. Dudes, don't you get it? The fact that you're paid for means anything you say about your patron is automatically invalid.
 
     
 
     
   
 
 
     
 
     
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