Clickable Culture   Official Research Blog of Phantom Compass
  Podcasting:  Don’t Believe the Hype  
Posted 2005-04-05 by Tony Walsh
Pew's recent assertion that 6 million Americans have listened to a podcast is bunk, as Gillmor suggested a few days ago, and as explains: "'s quite an extrapolation to go from 60 people answering yes to six million in the US...out of 200 people, they got 60 to admit that they had maybe at some point downloaded an internet radio program (which is not necessarily the same thing as podcasting)." I've noticed that Pew tends to say "iPod" when it's really talking about "any MP3 player," so the organization is clearly hype-mongering.

Elsewhere, ClickZ's bumbling [1,2] Sean Carton tries to tell us that the Sony PSP is primed and ready to receive podcasts, by virtue of the fact that it uses non-proprietary file formats (never mind the fact that its storage media is entirely proprietary). Carton gets video on demand all mixed up with radio on demand, and then suggests that advertisers get on the bandwagon. To do what, Carton? Advertise on PSP "podcasts"? And what's the market share for the PSP as compared to MP3-players? I guess we'll see who's eating crow a year from now.

And of course the whole term "podcasting" has just got to go [1,2].
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