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  Casual Games: Female-Friendly Stress-Relievers?  
 
 
Posted 2006-03-02 by Tony Walsh
 
 
     
 
PopCap Games, maker of the insanely-popular Bejeweled and other so-called "casual" games, has released some stats related to its female user base. The company says that out of its 7 million monthly visitors:
  • 72.8% are female
  • 71% are over the age of 35
  • "more than" 43% are married with children

Earlier this year, PopCap announced it was formally studying the cognitive health benefits of digital gaming. Today, the company tried to relate its traffic statistics to the idea of games for health: "Part of the appeal of casual games to women may lie in the potential health benefits these games can provide," PopCap said.

The company supported its speculation with a psychologist's claims that "Casual word and puzzle computer games such as 'Bejeweled' can help people exercise and enhance their concentration and focusing skills, and control stress by cognitively 'blocking out' the negative stresses of the day, at least temporarily." I'm no psychologist, but blocking out stress temporarily doesn't sound so much like controlling stress as merely delaying its inevitable effects. I'll have to ask my father for his professional opinion on this.
 
     
 
   
 
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  2 Comments  
 
   
 
Comment posted by Prokofy Neva
March 4, 2006 @ 7:56 pm
     
 
While you're waiting for Dad to answer this, I'll tell you what Mom used to always say:

"A man may work from sun to sun
A woman's work is never done."
 
     
 
     
   
 
Comment posted by scadente
March 5, 2006 @ 9:57 am
     
 
So?

Women need to be "tricked" into playing games?

Interesting.
 
     
 
     
   
 
 
     
 
     
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