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  Real-World Cool-Hunters Target ‘Second Life’ Trends  
Posted 2005-07-12 by Tony Walsh
A UK-based firm has embedded a trendspotter in Second Life, according to Linden Lab's Cory Ondrejka, who presented at the recent GLS Conference.

"Rather than going to New York to see what the cool kids are wearing," said Ondrejka, "what if you had this world with ten thousand people making fashion every day? Maybe that's a good place to look to see what's going on and what ideas are happening in fashion." Ondrejka said the cool-hunting firm offered to bring in professional fashion designers to teach inworld classes on the tricks of the trade. He seemed to suggest Linden Lab had established a business relationship with the unnamed firm, as he contrasted the potential success of inworld classes as a marketing effort with the likely failure of overt marketing such as a "Coke Island."

Until now, I had assumed that Linden Lab would only permit selected press and academics to observe and research Second Life residents. Now we can add marketers to that list. But what ethical standards do marketers adhere to?
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Comment posted by Prokofy Neva
July 13, 2005 @ 2:21 am
Ouch. You mean bling is going to start hurting my eyes in RL now like it does in SL?
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