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  Recommended Reading: ‘The Entrepreneur’s Guide to Second Life’  
 
 
Posted 2007-12-12 by Tony Walsh
 
 
     
 
Recommended Reading: ‘The Entrepreneur’s Guide to Second Life’
Last year, I started up a business in Second Life with only one plan in mind: put as little effort as possible into it. As a result, I sell a few virtual radioactive barrels, voodoo masks, and magic books for the equivalent of real-world pocket-change each month--if you don't factor in the six dollars in land-rental fees I pay out monthly. If an utterly half-assed Second Life entrepreneur like myself can offset his virtual-world expenses simply by shoveling a pile of shoddy goods into the insatiable maw of the fledgling metaverse, imagine what a well-informed businessperson could accomplish.

Technology writer and acquaintance Daniel Terdiman has authored an indispensable book for those wishing to plan, launch, and maintain their own Second Life business schemes. Entitled The Entrepreneur's Guide to Second Life, it stands as a comprehensive examination of Second Life business basics, largely based on the input of selected residents of the virtual world. The Guide speaks in a language even Second Life newbies can understand, and offers practical solutions to common commerce challenges. Thankfully, Daniel hasn't penned a "get rich quick" manuscript, but rather offers a balanced look at what goes in to making real money from in-world entrepreneurship--in short, a hell of a lot of work.

It was only a year ago that a reported 3,000 SL residents were earning at least $20k USD annually in-world. Since then, Second Life's population has skyrocketed, so it's probable a lot more people are making decent money off the virtual world. Not me, though. I'm happy with my pocket-change, thanks.
 
     
 
   
 
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Comment posted by Gary Hayes
December 12, 2007 @ 7:45 pm
     
 
Looks great Tony - and yes the possibilities to make money inworld are staggering.

Of course there are two key ways to make serious, out of world money which I suspect the book covers - develop 'experiences' for brands (eg: Electric Sheep, The Project Factory and Millions of Us) and rather paradoxically, write books about Second Life. Just did a quick Amazon and there are now 56 books on SL, compared with a couple this time last year! Many are actually to do with business of course...I am just writing a book called 'How to Make Money by Writing a Book about Second Life' ;-) On a more serious note I wonder how many of these books are actually bought by SL users - the ones I have read seem to be aimed at newbs thinking about taking the leap?

BTW Tony - remember you were tagged a few days ago - now where are your 8 secret things!!

http://www.personalizemedia.com/index.php/2007/12/09/eight-random-gary-facts-game/

Best Gary
 
     
 
     
   
 
 
     
 
     
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Copyright (c)1999-2007 in whole or in part Tony Walsh.

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