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  ‘ReGenesis’ ARG Wins Banff TV Award  
Posted 2006-06-15 by Tony Walsh
Canada's Xenophile Media, in association with Shaftesbury Films, won a Banff World Television Award for their ReGenesis II: Extended [read "Alternate"] Reality Game. As with the first installment of the game series, I was brought in to lead the game design and co-craft the interactive storyline for the second edition, which supplemented and extended Shaftesbury's TV series ReGenesis.

The game concluded this past Sunday, culminating in a simultaneous TV/web broadcast. Exclusive "live" web footage was available during the final TV episode of the season, allowing TV viewers with nearby computers to get alternate angles of the action from webcams within the fiction of the show. As far as I know, this technique hasn't been used before in cross-media entertainment (although if you know of any, I'm interested in more info).
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Comment posted by Secureplay
June 16, 2006 @ 8:25 am
Tony -

Congratulations! I must say I have been intrigued, but WAY TO BUSY for these ARGs.... can't someone make a "casual" ARG, they all sound "hardcore"? Or is that just my perception?

Comment posted by Tony Walsh
June 16, 2006 @ 8:35 am
Thanks, Steve. ReGenesis II was a two-tiered game, because Xenophile wanted to facilitate play by both casual and hardcore players. Each week, there was a 5-10-minute rich-media experience for the casual players available in the form of a structured (fairly linear) mission. Hardcore play involved all of the standard ARG stuff, and a different "faction" in the fiction of the experience. At times, the casual and hardcore factions seemed to be at odds, and at other times, alliances were formed.

There seems to be a movement in ARG design towards casual play, which I have always advocated. "The Lost Experience" is a pretty good example of this -- it's not too hard to play, and isn't too demanding on one's time.
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