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  ‘ReGenesis’ ARG Wins Gemini Award  
Posted 2006-10-24 by Tony Walsh
Toronto's Xenophile Media was awarded a Gemini (Canada's Emmy) for Best Cross-Platform Project last week for their second "ReGenesis Extended Reality Game." This alternate-reality game spanned two seasons of the acclaimed Canadian drama series ReGenesis, playing out not only across television, but through the web, telephone, and live events--the storyline from the TV show was extended through a tightly-woven interactive narrative, involving characters from the show and the participation of thousands of gamers across the country. Xenophile's official press release can be found here, in PDF format. Previous to this year's Gemini, the game won a Rocky Award for Interactive Television at the Banff World Television Festival, the Canadian New Media Award for Best Cross Platform Project and the FITC Design & Technology Award for Convergence.

The ReGenesis Extended Reality Game game broke new ground in Canadian entertainment over two years and helped to bolster Canada's place in the greater alternate reality gaming industry. I am happy to have collaborated with the lovely and talented Xenophile Media family in the capacity of game designer and writer on the project, working closely with Creative Director Evan Jones and writer Avrum Jacobson on the interactive story, and with Flash guru Mark Kolody on the execution of specific gameplay. I learned a lot between season 1 and 2 of the game--mostly how the story and gameplay in an alternate-reality game are so tightly intertwined. Additionally, there are special challenges and rewards inherent in working directly with a television production. These experiences became useful in another ARG project I was involved with this summer, but can't currently discuss publicly.
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