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  ‘Second Life’ Opened to Real-World Business Venture  
Posted 2005-07-12 by Tony Walsh
According to Linden Lab's Vice President of Product Development Cory Ondrejka, an area of the Second Life has been hired out for use by an yet-unnamed bank to teach kids about managing money (this area is most likely to be private, since it involves minors). A group of users known for outstanding Second Life creations was recommended as potential hires by Linden Lab. The bank paid some or all of this group around $17,000USD to create content for the services project--a "steal" for the bank, as Ondrejka put it, in terms of expenditures. Note to freelance Second Life builders: Charge more next time.

Ondrejka revealed few details on the bank deal during a presentation at the recent Games+Learning+Society Conference, but he suggested an official announcement was pending. The move by Linden Lab into the services space shows that the company is willing to monetize its hallmark virtual world in ways other than membership and land fees. Should more companies be interested in Second Life as a "turnkey" solution to their online gaming project needs, it looks like Linden Lab will be happy to send the business to a select group of Second Life builders. Which is great news if you're part of that group.
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