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  ‘Second Life’ Opened to Real-World Business Venture  
 
 
Posted 2005-07-12 by Tony Walsh
 
 
     
 
According to Linden Lab's Vice President of Product Development Cory Ondrejka, an area of the Second Life has been hired out for use by an yet-unnamed bank to teach kids about managing money (this area is most likely to be private, since it involves minors). A group of users known for outstanding Second Life creations was recommended as potential hires by Linden Lab. The bank paid some or all of this group around $17,000USD to create content for the services project--a "steal" for the bank, as Ondrejka put it, in terms of expenditures. Note to freelance Second Life builders: Charge more next time.

Ondrejka revealed few details on the bank deal during a presentation at the recent Games+Learning+Society Conference, but he suggested an official announcement was pending. The move by Linden Lab into the services space shows that the company is willing to monetize its hallmark virtual world in ways other than membership and land fees. Should more companies be interested in Second Life as a "turnkey" solution to their online gaming project needs, it looks like Linden Lab will be happy to send the business to a select group of Second Life builders. Which is great news if you're part of that group.
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
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Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
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...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
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The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
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Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
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