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  ‘Second Life Relay for Life’ Raises 2.2M Linden Dollars in 3 Weeks  
 
 
Posted 2007-03-03 by Tony Walsh
 
 
     
 
"Second Life Relay For Life" (SLRFL), an annual event supporting the American Cancer Society's Relay For Life campaign, has raised over $2.2M Linden Dollars in the virtual world Second Life over the past three weeks. That's roughly $7,700 USD in virtual currency which will be cashed out to fight cancer. Teams of charitable avatars are busy raising funds--even accused griefer group W-Hat. Nice to see that even the most notorious scallywags have joined this noble effort.

Several fund-raising events are scheduled today. One of the largest SLRFL teams, known as Spirit Chasers, is holding a date auction tonight at 7pm Pacific Time on Raziel Vesperia island [direct teleport]. Launched in 2005, Second Life Relay For Life raised over $40k USD last year, attracting over 1,000 participants in its 24-hour walkathon.
 
     
 
   
 
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  8 Comments  
 
   
 
Comment posted by Prokofy Neva
March 4, 2007 @ 10:41 pm
     
 
I don't think the American Cancer Society should be involved in whitewashing an organization that causes huge losses in business by crashing the entire grid and attacking businesses with obscenities and even stalking people into RL. And I will definitely be writing to the brass at ACS to protest that. Shame on them. That took a conscious decision from those in charge like Jade Lily, and they shouldn't have allowed it.

And no Tony, I don't think you sanitize "scallywags" by having them "give to charity". That's really fake. They don't sanitize; they merely exploit and fuel their antics with more attention. It's sick.

And hey, what's up with this oh-so-unbiased "take" on W-Hat, calling them merely "accused"? hello? That's friggin' ridiculous. Everyone can see the documentation and evidence. They themselves amply record each and every griefing exploit in signed victory-dance posts all over. I've even amply provided you with reams of stuff privately by email.

Aside from that gross faux pas with W-hat, each year, I am forced to make the same criticism about this venture as a whole. They can't seem to make it easy for businesses to sign up and become sponsors in their own way, on their own properties -- through an *automatic inworld or web-based process," i.e. where you go to a vendor or location, click on it, pay it like any rental, and stick your logo on it. It's amazing to me that they can let in W-hat, but not create a system to make it easier for others to sponsor -- which of course they could always monitor and edit.

Each year, I marvel at this missed opportunity, but they seem strangely resistant to doing it this way. Instead of just *doing* such a simple endorsement mechanism like RL, they'll say, "Come and be on a team, spend time being a team leader, and organize events in world and struggle to get attendance to them." You then have everybody doing the same thing, competing against each other.

It's good that the lead time is longer and they don't seem to be putting their eggs all on one big event on 8 sims which turn out to be laggy or get griefed (or maybe that's still to come).
 
     
 
     
   
 
Comment posted by Ace Albion
March 5, 2007 @ 8:15 am
     
 
There's been an RFL event going on in SL?
 
     
 
     
   
 
Comment posted by csven
March 5, 2007 @ 6:01 pm
     
 
I'm with Ace. Didn't know it had started.
 
     
 
     
   
 
Comment posted by Tony Walsh
March 5, 2007 @ 7:18 pm
     
 
Prok, if W-Hat aren't accused, they also aren't convicted, except in the court of public opinion. I'm trying to cover my ass by not saying something that can't be proved.

Otherwise, you make some good points in par. 2 & 3 about how the charity effort has been run.

Ace and csven, do I understand correctly that you two are saying the SLRFL has a low profile? I'm not sure they've done much blog outreach--I was contacted over the weekend, myself. Probably more extensive promotion would help.
 
     
 
     
   
 
Comment posted by volkov
March 6, 2007 @ 7:49 am
     
 
Good article.
 
     
 
     
   
 
Comment posted by Ace Albion
March 6, 2007 @ 11:19 am
     
 
Let's see if this gets eaten again...

Short version:
Last year you couldn't help but know RFL was going on. This year, I haven't seen/noticed a thing until now.

One single auction item last year pulled in almost as much as you've quoted here for three weeks worth of fundraising.
 
     
 
     
   
 
Comment posted by Prokofy Neva
March 6, 2007 @ 12:37 pm
     
 
Ace, I'm recalling the same thing, and I was wondering if in fact their strategy was to have a kind of soft launch or rolling start up building to a larger series of events later? Haven't seen the explanation.

Tony, fiddling around with stuff like "accused" or "alleged" wrt Plastic Duck and W-hat would be like fussily writing "the alleged terrorist bin Ladn". I mean, these are people who *brag about* their exploits and confess to their crimes instantly as part of their griefing victory dance. You don't have to be gingerly on this one. There is ample proof of the authorships of each attack -- and I furnished you with additional evidence as you know.
 
     
 
     
   
 
Comment posted by Ace Albion
March 7, 2007 @ 6:45 am
     
 
I would have expected some chatter through groups like Sellers Guild at least in terms of requests to take on promotional kiosks etc, or talk about that, or from my fashion designer friends who got into it last year with special edition stuff. But no, nothing.
 
     
 
     
   
 
 
     
 
     
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