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  Shock and AWE  
Posted 2004-04-22 by Tony Walsh
The US Army brings their video-game obsession to a new dimension with their There-based Asymmetric Warfare Environment. chatted with chief scientist and technology officer of the US Army�s Simulation, Training and Instrumentation program, Dr. Michael Macedonia. Macedonia comments on the recruitment game America's Army and of course, their new AWE-simulation system.

Choice quotes:

"America�s Army is focused on recruiting. It�s really a marketing tool in a lot of ways--marketing and education, I should say." See? It's an educational game. Kids can learn how to unquestionably obey their superiors.

"In none of these games do you shoot. Well, you can role-play and shoot, but it�s not really focused on shooting."

"We built downtown Baghdad in this environment." Cool! I'm sure it's exactly like the real thing except that the concrete isn't painted in blood.

"What�s a soldier�s experience in Iraq or Afghanistan? Who�s the enemy? How do I get these people to not [necessarily] like me, but to relate to me?" How about starting with not shutting down their newspapers or beating them to death for carrying photographs of their leaders?
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Comment posted by liam
April 22, 2004 @ 4:35 pm
Just last Sunday, Village Voice writer Ed Halter, gave a great talk on this very subject as part of Image Fest. Did you catch it Tony?

In addition turning every teen into Ender Wiggan, the army is determined to get their brand out there and make the armed forces as much a part of daily life as Coke or Nike. When war becomes a commodity and the military just another logo to wear, we are indeed living dangerous times.
Comment posted by Tony Walsh
April 23, 2004 @ 10:16 am
I missed Ed Halter, blast it all.
Dangerous times are here. Shop as usual, and avoid panic buying.
Comment posted by liam
April 23, 2004 @ 5:27 pm
Sorry you missed Ed's talk, Tony. It was a good one. So good in fact that I've blogged about.

Couldn't get the ol' trackback working, so I'll dump the link here for any who are interested:
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