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  Study: Young People See Technology As Means to End  
 
 
Posted 2007-07-24 by Tony Walsh
 
 
     
 
MTV, Nickelodeon and Microsoft released summary findings today from surveys of 18,000 tech-savvy young people across the globe indicating that technology itself isn't as important as the activities technology facilitates: Namely communication, social networking, self-expression, and entertainment.

The surveys also found:
  • Marketers are as influential and important as friends.
  • Digital communications and social networking compliment, rather than compete with TV.
  • Technology enhances, rather than replaces in-person interaction.
  • Japanese young people generally don't have their own computers until college-age, but do use mobile phones.
  • Chinese young people look to the internet to connect with others, since they have no siblings.
  • Young people of Italy, Brazil and Australia use mobiles to meet up, socialize, and take pictures.
  • Danes "can't live without" mobiles or TV. The Dutch "can't live without" email.
It's worth reiterating that the surveys were conducted with "tech embracing" kids and young people, therefore conclusions like "Young people are now constantly connected," or "There is a powerful link between TV and the Internet," uttered by MTV Network's Fahey Rush are forgone, in my opinion. How would the survey have been different if the other side of the digital divide had been polled?
 
     
 
   
 
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  1 Comments  
 
   
 
Comment posted by peterg
July 25, 2007 @ 9:25 am
     
 
Japanese are the most prolific bloggers in the world so it seems weird that this study reflects a lower use of PC's than peers in other countries. Maybe they wait till they're 24 until they start blogging?
 
     
 
     
   
 
 
     
 
     
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