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  Technorati Selling Blog-Monitoring Services  
 
 
Posted 2005-07-11 by Tony Walsh
 
 
     
 
Tom Foremski's SiliconValleyWatcher reports that Technorati is eager to sell blog-tracking services to corporate clients who hope to identify bloggers communicating "the 'wrong' message." I have often wondered about how Technorati sustains itself (surely not on Google ads alone), and now it seems pretty clear how the tracking service intends on surviving--by leveraging the data it not only scours from the web, but that is voluntarily submitted by bloggers. Many bloggers (such as myself) notify Technorati automatically when new blog entries are posted, and "tag" these entries specifically to help Technorati file away the blogosphere. Now that Technorati will be monetizing this good will, I suspect its relationship with the blogosphere will be affected adversely.
 
     
 
   
 
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Comment posted by Jos 'Hyakugei' Yule
July 11, 2005 @ 11:44 pm
     
 
Well, i just pulled out the Technorati code and changed my config to no longer alert them of new posts. Not that it matters, i don't think i have anyone else on it linking to my blog! But i feel better ;)
 
     
 
     
   
 
Comment posted by Tony Walsh
July 12, 2005 @ 8:38 am
     
 
I have been having so many technical problems with Technorati over the last 6 months that this new scheme of theirs is becoming a major incentive just to cancel my account altogether.

I think most people joined Technorati and added tags to their posts because it seemed like a neat idea, not because it seemed like a sensible idea.

I do get a few dozen referrals from Technorati each month via their tag pages, and cancelling my account won't change that. I sort of like the idea of corporate brand-police and PR-watchdogs showing up here and telling me how wrong I am about their product or service.
 
     
 
     
   
 
 
     
 
     
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