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  The Games of Facebook  
Posted 2007-06-28 by Tony Walsh
Aside from the obvious "Facebook as a collecting game," the crazy-popular social networking service does provide other avenues for play, made possible by opening itself up as a development platform last month. There are already over 140 game applications available at the time of this writing, ranging from various implementations of folk-game 'Rock, Paper, Scissors,' to Facebook-specific games such as Poke Wars.

As I see it, the advantage to developing a Facebook game is the ability to reach players easily by word of mouth, particularly if the game contains social or viral hooks. The most popular game at this time is (fluff)Friends (more of a virtual pet application than game), which has reached over 656,000 users, followed by branded RoShamBo game Red Bull Roshambull with over 287k users, and a multi-player games network with over 280k users. Moderately-popular games have several thousands of players while the least popular games have a few dozen players or less.

Based on what I'm seeing in the list of games, it can't be too hard to port previously-created material into Facebook (although I'd be interested to know exactly how much effort it takes to slap a Flash game into a Facebook app), and also possible to run one's own monetization systems (such as Google AdSense). Seems like fertile territory for development--might be worth checking the game landscape again in a month or two.
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... Hope it helps someone... Dino...
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