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  The Increasing Suckitude of Blog Empires  
 
 
Posted 2005-09-12 by Tony Walsh
 
 
     
 
Weblogs, Inc. and Gawker Media each own a stable of popular weblogs used as a venue for advertisements. Over the last few weeks, I've noticed several of these blogs have begun their journey down the road of Extreme Suckitude. What I am seeing is a departure from already-borderline blogging and a slip into flogging: Roundup posts regurgitate a week's worth of material; posts that thank sponsors; cross-promotion links to blogs under the same publishing imprint. It's the inevitable slip into content without substance. Perhaps this is an experiment to see how many readers will drop off. It's definitely a lesson in how not to run a blog empire.
 
     
 
   
 
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  2 Comments  
 
   
 
Comment posted by n0wak
September 13, 2005 @ 6:09 pm
     
 
It was to be expected when you consider that they pay their bloggers per post
 
     
 
     
   
 
Comment posted by Tony Walsh
September 13, 2005 @ 6:33 pm
     
 
Ah yes. I nearly ended up an Engadget blogger, until they wouldn't budge on their contract's non-compete clauses. For the pittance they were offering, disallowing competition was just stupid. Puny fools. I shall destroy them all.

It never ocurred to me that paying per post would result in a dive in the quality of blogging, but now that you point it out, it makes total sense. I guess paying for an editor would cut into their bottom line.
 
     
 
     
   
 
 
     
 
     
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